Senior Direct Response Copywriter

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

BASE SALARY: $85,000 to $100,000 per year, paid bi-monthly

MUST HAVE: Direct response copywriting expertise, expertise writing winning video scripts, and leveraging performance metrics to influence copywriting decisions

EXPERIENCE: 4+ years copywriting experience with an emphasis on direct response across a variety of paid channels (Facebook, Google, YouTube, Email, etc.)

YOUR ROLE

Your influential voice in our creative pod will take our video ads to the next level. Your subject matter expertise writing direct response marketing copy for Social and YouTube Ads will reach tens of millions of consumers on a monthly basis. We are a top 1% advertiser with massive amounts of data. Your abilities to hone in on data, our competitors, and what our consumers want will drive wins for your video script copy for multiple verticals within the organization.

To be successful, you need a proven track-record of creating ad account winners and hitting ambitious goals in a small, scrappy team setting. The right person for this role will bring know-how, composure, and insights to our growing team. You’ll report to our Associate Director of Paid Content and will work directly with our Head of Growth and video team.

WHAT YOU'LL DO

• Conduct research to understand our target audience, industry trends, and competitive landscape to improve copywriting performance.
• Write compelling, direct response ad copy for paid media channels, with a focus in auto insurance and credit cards.
• Collaborate with the creative team to brainstorm and generate ideas for ad campaigns that resonate with relevant audiences.
• Maintain consistency in tone, voice, and style, adhering to established brand guidelines and ensuring a cohesive brand identity in all communication materials.
• Review and edit content for clarity, grammar, and consistency, ensuring high-quality output that meets our standards.
• Apply a strategic mindset to understand client goals, market trends, and consumer behavior, translating insights into effective ad copy.
• Stay updated on industry trends, competitor activities, and emerging technologies to inform and enhance advertising copy strategies.

QUALIFICATIONS

• 4+ years of experience in agency/in-house concepting or content creation roles, preferably in the financial space. 
• Solid understanding of digital experiences and how to write for each channel (e.g., email, social media, paid media, etc.). 
• Expertise creating winning video ad scripts for Facebook, YouTube, TikTok, & Snapchat.
• Experience managing time and establish priorities while maintaining flexibility to respond to changing demands. 
• Extreme attention to detail and a “less is more” approach to copywriting. 
• Expert-level skills in direct response marketing copy. You feel confident flexing your words to drive business objectives and compel users to action.

WHAT YOU NEED TO SUCCEED 

• Excellent verbal and written communication skills
• A passion for data and using analytical skills to fuel creative decisions
• A strong foundation in direct response copywriting
• An eye for detail 
• Ability to work both independently and with a team
• Comfortable in a fast-paced startup environment where adaptability is key
• An inherent motivation to make big things happen

Total Rewards & Compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. 

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.