Senior Digital Marketing Manager, Plaque

HeartFlow, Inc. is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC/AHA Chest Pain Guidelines called the HeartFlow FFRCT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart. HeartFlow is the first AI-driven non-invasive integrated heart care solution across the CCTA pathway that helps clinicians identify stenoses in the coronary arteries (RoadMap™Analysis), assess coronary blood flow (FFRCT Analysis), and characterize and quantify coronary atherosclerosis (Plaque Analysis). Our pipeline of products is growing and so is our team; join us in helping to revolutionize precision heartcare.

HeartFlow is a VC-backed company that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 350,000 patients worldwide.  

As Plaque Digital Marketing Manager, you will play a pivotal role in transforming CAD treatment by driving overall plaque digital strategy, optimizing content to various channels, and tracking performance with data and analytics. #LI-Remote; #LI-IB1

Job Responsibilities:

• Manage creation and execution of multi-channel digital marketing strategies, including social media, email marketing, display ads, Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay Per Click (PPC) in collaboration with external agencies and internal stakeholders
• Create, execute, and monitor marketing campaign budgets
• Utilize a data-driven approach to define KPIs, to maximize reach, and to assess end-to-end customer experience across diverse digital channels.
• Develop engaging and creative content and visuals for utilization across channels that generate impressions, shares, meaningful engagement, and growth.
• Be a steward of the brand to ensure consistent voice and visual across materials and channels

Background:

• Experience and track record in developing and launching digital marketing strategies to drive business results.
• Experience translating data into insights and reports to share with leadership and to improve campaign performance.
• Experience working with agencies and internal stakeholders to drive cross-functional alignment.
• Experience in content creation.

Skillset Requirements:

• Self-starter, flexible, and entrepreneurial
• Excellent organizational, interpersonal and problem-solving skills
• Great attention to detail and ability to set, track and meet deadlines
• Exceptional writing and editing skills
• Able to drive projects autonomously
• Able to multi-task and quickly evolve in a rapidly changing environment
• Quantitative skills to assist with analysis/metric tracking and reporting
• Strong computer skills using PowerPoint, Word, Excel etc

Educational Requirements and Work Experience:        

• Bachelor’s degree
• Minimum of 3 years of digital marketing experience
• Experience within medical device, life science, or healthcare marketing a plus
• Experience within a start-up environment preferred
• Previous experience with Salesforce and Hubspot preferred

A reasonable estimate of the yearly base compensation range is $100,000 to $140,000, cash bonus, and stock options.

HeartFlow, Inc. is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. This policy applies to every aspect of employment at HeartFlow, including recruitment, hiring, training, relocation, promotion, and termination.   Positions posted for HeartFlow are not intended for or open to third party recruiters / agencies. Submission of any unsolicited resumes for these positions will be considered to be free referrals. Apply