Senior Digital Marketing Manager (Kanopi) Job

​Primary location: Remote, Remote 
Relocation offered: No 
Employment status: Full-Time 
Travel: 11%-25% 
Non-compete: No 
Location: Work from home position located in Remote, Remote 

The estimated base salary range for this role is “$140,000 to $175,000” per year.  
Individual pay is based upon location, skills and expertise, experience and other relevant factors (salary may be adjusted based on geographic location)

​What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
Personal development to grow your career with us based on your strengths and interests.
A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results. 
 

The Senior Digital Marketing Manager will spearhead innovative marketing campaigns, audience segmentation, and targeted strategies to drive Armstrong’s B2B and DTC eCommerce success. This role spans diverse advertising channels, including search, social media, email marketing, programmatic display, video, affiliate marketing, and tradeshows.

What’s In It for You

• Lead and shape innovative campaigns driving growth in B2B and DTC eCommerce.
• Collaboration across marketing, sales, and merchandising teams to deliver results.
• Opportunity to lead and mentor a collaborative team, fostering growth and providing guidance.
• Play a pivotal role in driving impactful initiatives and paving the way for lasting success.

What You Will Do

• Marketing Strategy Development
  • Design comprehensive marketing strategies to create demand among key audiences, including facility managers, maintenance companies, and business owners.
  • Leverage emerging digital channels to enhance customer engagement and sales.
  • Stay informed on digital marketing trends and integrate them into actionable growth strategies.

• Campaign Execution & Management
  • Develop and launch multi-channel campaigns across platforms like social media, paid search, email, and video.
  • Manage eCommerce marketing budgets, monitor performance, and adjust strategies for maximum ROI.
  • Lead promotional calendar execution, collaborating with design, marketing, sales, and merchandising teams.

• Performance Monitoring & Improvement
  • Analyze performance of DTC and B2B websites, recommending improvements to enhance UX and drive conversions.
  • Ensure a seamless, engaging customer experience across all digital touchpoints.

• Cross-Functional Collaboration
  • Collaborate across teams to execute marketing deliverables supporting initiatives like energy-saving ceilings.
  • Drive new transactions and cultivate a growing base of returning customers.

• Team Leadership
  • Mentor and guide a growing marketing team, ensuring alignment with business goals and priorities.

What Will Make You Successful

• Proven ability to design and execute marketing strategies that drive sales and engagement.
• Strong analytical skills to interpret data, assess performance, and make data-driven decisions.
• Collaborative mindset to lead cross-functional initiatives effectively.
• Ability to innovate in a fast-paced, evolving environment.
• Exceptional verbal and written communication skills.
• Advanced skills in Google Analytics 4 (GA4), Google Tag Manager, and web performance metrics.
• Creative problem-solving skills and a knack for adapting to industry trends.
• Outstanding organizational and teamwork abilities.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 10+ years in eCommerce and digital marketing, focusing on sales growth, campaign execution, and analytics.
• Proficiency with DSPs and programmatic advertising (e.g., Google Ads, Facebook Ads Manager).

What Makes You Stand Out

• Proven experience in performance marketing, optimizing campaigns across digital channels to maximize ROI and drive measurable results
• Google Analytics 4 certification.
• Familiarity with web design and deployment.
• Cultural awareness and a global perspective for engaging diverse markets.
• Experience with platforms like Meta, HubSpot CRM, and Google Ads.

Why should you join Armstrong World Industries?

Armstrong World Industries (AWI) is a leader in the design and manufacture of innovative commercial and residential ceiling, wall and suspension system solutions in the Americas. With approximately $1B in revenue, AWI has about 2,800 employees and a manufacturing network of fifteen facilities in North America.

At home, at work, in healthcare facilities, classrooms, stores, or restaurants, we offer interior solutions that help to enhance comfort, save time, improve building efficiency and overall performance, and create beautiful spaces.

For more than 150 years, we have built our business on trust and integrity. It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we're here to serve - our customers, our shareholders, our communities and our employees.

We are committed to developing new and sustainable ceiling solutions, with design and performance possibilities that make a positive difference in spaces where we live, work, learn, heal and play. It's an exciting, rewarding business to be in, and we're committed to continue to grow and prosper for the benefit of all of our stakeholders. We hope you join us.

Our Sustainability Ambition

"Bringing our Purpose to Life" - lead a transformation in the design and building of spaces fit for today and tomorrow.
We are committed to:

• Engaging a diverse, purpose-driven workforce;
• Transforming buildings from structures that shelter into structures that serve and preserve the health and well-being of people and planet;
• Pursuing sustainable, innovative solutions for spaces where we live, work, learn heal and play;
• Being a catalyst for change with all of our stakeholders; and
• Making a positive difference in the environments and communities we impact.

Armstrong is committed to engaging a diverse, purpose-driven workforce.  As part of our dedication to diversity, AWI is committed to Equal Employment Opportunity and all qualified applicants receive consideration for employment without regard for race, sex, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at by email at AWI talent acquisition and let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Come and build your future with us and apply today!

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