Senior Digital Marketing Lead

Department

EPIC - Communications

About the Department

The University of Chicago Institute for Climate and Sustainable Growth (ICSG) is a groundbreaking effort uniting faculty from across the university to advance society’s understanding of our energy and climate future. The Institute combines faculty insights in energy markets and policy, climate systems engineering, and energy technology to produce world-changing ideas while also investing in the next generation of energy and climate thinkers, leaders, and innovators through novel educational programs.

Job Summary

As a member of the Institute for Climate and Sustainable Growth’s Communications team, the Senior Digital Marketing Lead is responsible for driving digital strategy and bringing external awareness to the Institute. The position includes the management of Institute websites and social platforms with oversight of affiliated digital channels; leveraging data and analytics to drive program goals; and leading digital promotion surrounding the Institute’s programming. The role works in close collaboration with other members of the communications team, as well as with the events and strategic initiatives teams. The Senior Digital Marketing Lead will report to the Senior Director of Strategic Communications, Marketing and External Engagement.

Responsibilities

• Manages Institute website and oversees management of Institute affiliated websites; works in collaboration with external consultants on website development and project management.
• Manages multiple Institute social media accounts, including LinkedIn, X, Instagram; oversees management of Institute affiliated social media accounts.
• Creates and maintains a content calendar; recommends, designs, and executes various social media campaigns, including paid advertising, to support report releases, Institute programming, event registrations, audience development, awareness and engagement, and other activities.
• Manages and deploys Institute email marketing campaigns and newsletters related to specific programs, events, and other projects; maintains email marketing lists and forms.
• Provides training, support, and guidance to other communications staff members on website, social media, and email marketing projects; ensuring consistency in presentation, brand voice, and objectives.
• Oversees transition of email marketing platforms, ensuring brand consistency, audience segmentation, and development of new email marketing strategies.
• Monitors performance and key metrics to continuously improve messaging, engagement, and targeting to improve outcomes, such as growing Institute email marketing lists, website pageviews, social media following, etc.
• Proposes and develops new strategies for the Institute’s storytelling, including innovative ways to create and promote content, infographics, and other thought leadership across digital channels.
• Manages digital publicity surrounding Institute events and general programming, including webinars.
• Manages upkeep of digital technologies, software, and platform subscriptions for Institute digital marketing needs.
• Monitors the online presence (websites and social media) of Institute affiliated initiatives, associated schools and centers, as well as the University of Chicago's news and events pages, for climate-related updates that would be appropriate for cross-promotion; coordinates with other campus communicators to cross-promote Institute content.
• Accomplishes assigned duties through two or more of the following: written communications; visual/graphic media, which may include Web site development and maintenance; speeches and personal contact. The incumbent is still acquiring higher-level knowledge and skills.
• Develops, plans, and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view.
• Makes contributions to the media interface, including writing press releases, planning and organizing media coverage for major events, and crafting responses to sensitive or controversial issues.
• Performs other related work as needed.

Minimum Qualifications

Education:

Minimum requirements include a college or university degree in related field.

Work Experience:

Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.

Certifications:

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Preferred Qualifications

Education:

• Bachelor’s degree in communications, public relations, journalism, or a related field.

Experience:

• Minimum of five years of relevant experience.
• Managing websites, email and social media accounts in a professional capacity.
• Background in energy/environmental issues
• Representing a brand via social channels, including LinkedIn, X, and Instagram.
• Creating and overseeing paid social media advertising campaigns for targeted audiences, with understanding of targeting, split testing, and different ad formats.

Technical Skills or Knowledge:

• Proficiency with MS Office (Word, Excel, PowerPoint) and web-based communication methods and tools such as HubSpot and WordPress or similar platforms. 
• Prior experience working with Canva, Adobe Creative Suite, or other graphic design programs.
• Photography and video experience.

Preferred Competencies

• Knowledge of current trends and best practices in digital engagement and their applications to communication strategies, including through web, email and social media. 
• Exceptional interpersonal skills, and work both independently with a high degree of initiative and collaboratively as part of a team.
• Work effectively with management, staff, researchers, students, and outside vendors and collaborators. 
• Strategic and creative thinking, project management and planning skills.
• Manage and prioritize job tasks, perform effectively in a fast-paced environment, and meet deadlines in a timely manner while maintaining professionalism and product quality. 
• Excellent organizational, problem-solving and decision-making skills, creativity, flexibility and attention to detail. 

Working Conditions

• This position is remote, with minimal travel to campus or external locations.

Application Documents

• Resume/CV (required)
• Cover Letter (required)
• Three Professional References Contact Information (required)

When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.

Job Family

Communications

Role Impact

Individual Contributor

Scheduled Weekly Hours

37.5

Drug Test Required

No

Health Screen Required

No

Motor Vehicle Record Inquiry Required

No

Pay Rate Type

Salary

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FLSA Status

Exempt

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Pay Range

$93,933.95 - $121,561.58

The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.

Benefits Eligible

Yes

The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.

Posting Statement
 

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national or ethnic origin, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

 

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.

 

We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.

 

All offers of employment are contingent upon a background check that includes a review of conviction history.  A conviction does not automatically preclude University employment.  Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

 

The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.

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