Senior Digital Fundraising Specialist

Senior Digital Fundraising Specialist

Summary

The Wikimedia Foundation seeks an experienced and creative digital marketer to join our Online Fundraising team as our Senior Digital Fundraising Specialist, reporting to the Senior Manager of Fundraising Growth. The Wikimedia Foundation raises tens of millions of dollars annually from fundraising banner campaigns which appear on Wikipedia.org to readers around the world. Inside these campaigns, we run “a/b tests” to optimize conversion and donor experience. 

The Senior Digital Fundraising Specialist will be responsible for executing these banner campaigns from start to finish. You will lead campaign task completion and coordinate banner production for a team of developers, designers and copywriters, ensuring campaigns are executed with a high degree of quality.

You will also be responsible for managing a/b test queues and aligning each campaign test plan against our overall optimization objectives. You will work closely with the Senior Manager of Fundraising Growth to ensure tests are conducted with a high degree of rigor, and eagerly follow test results and create impact reports to inform the team’s approach and support our continual learning model. 

The ideal candidate will have prior experience with complex digital marketing campaigns, and using tools such as Asana to coordinate work and deliverables from different teams to produce powerful web experiences. They will also have experience leveraging data and analysis to understand a/b test performance and optimize online customer conversion paths.

Key responsibilities

1. Production management: You will be directly responsible for end-to-end project and production management for banner and related fundraising campaigns. You will complete critical production tasks, as well as use Asana to assign tasks and manage workflows that include linguists, web designers and developers, copywriters and more. You will ‘press go’ to launch fundraising campaigns and manage internal communications with stakeholders around scheduling, performance and impact.
2. Coordinating a/b tests: We conduct hundreds of tests inside our banner campaigns each year, optimizing content, UX, timing and more. In your role, you will work with fundraising team leads to hypothesize, produce, launch and monitor a/b tests that drive statistically significant increases in our key metrics. You will help interpret results, leveraging metrics such as p-value, donation rate, annualized revenue and returning donor ratio to understand performance. 
3. Sharing test results and contributing to optimization: optimization is an art and a science. Good test design involves exploration of results; questioning assumptions; and building …