Senior Demand Generation Marketing Manager

Senior Demand Generation Marketing Manager

Seeking an innovative and data-driven Demand Generation Marketing Manager to join our team. You’ll be responsible for designing and executing multi-channel campaigns to drive qualified pipeline and growth.

What you’ll do:

Plan and Execute Best-in-Class Demand Programs

• Research, develop, produce, optimize, and report on comprehensive demand generation plans to drive pipeline growth.
• Strategically utilize marketing tactics in a combined and integrated way to engage and convert new customers and upsell existing.
• Monitor and assess reach, engagement, market penetration, and product positioning of campaigns.
• Staying current with the latest marketing best practices to drive innovation within our team’s marketing efforts.
• Collaborate with other Demand Generation Managers leveraging skills to achieve ambitious outcomes.

Collaborate Effectively with a Wide Range of Peers and Stakeholders

• Communicate and collaborate with all levels of management, other demand marketers, product and content marketers, sales leaders, brand marketing, other stakeholders and external resources such as creative agencies
• Actively solicit inputs from key stakeholders regarding demand generation campaign plans and outputs

Desired Skills and Experience:

• 4+ years demand generation, marketing communications, product marketing, demand generation, channel marketing or sales roles
• Expertise in paid media execution, coordination, or strategy is highly preferred. 
• Go-to-market development plan capabilities – including successful product launch planning
• Demonstrated results in improving sales pipeline/funnel close ratios through marketing tactics
• Experience with marketing automation systems (Marketo preferred), familiarity with sales-stage nurture tactics, buyer personas and lead scoring
• Experience with customer relationship management tool (Salesforce preferred)
• Creative thinking capabilities: Interest/desire to learn and experiment with marketing strategies and tactics
• Highly skilled with project management, budget management and forecasting.
• Excellent written and oral communications skills, especially for external content creation
• Strong interpersonal skills: ability to influence others without formal authority and build partnerships within the organization
• Exceptional communication skills. Consistent cross-functional and/or cross-team work is required. 
• Experience with events to drive brand awareness, lead generation and retention preferred.

Key KPIs:

• Qualified pipeline
• Conversion rates throughout the funnel

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Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without …