Senior Data Scientist

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

(This role will heavily focus on building machine learning models. This is NOT an engineering/data engineering position.)

BASE SALARY: $110,000 to $160,000 per year, paid bi-monthly

MUST HAVE: Experience within the performance marketing/lead gen industries. Professional experience designing, implementing, optimizing, and testing end-to-end Multi-Armed Bandit (MAB) and recommendation systems.

EXPERIENCE: A minimum of 4 years experience in a hands-on, in-the-weeds data science position.

YOUR ROLE

You will be developing deep personalization models for our users and complex optimization algorithms to bridge our customer experiences with new products/services. Your direct contribution will impact how we connect hundreds of thousands of customers to hundreds of advertisers together daily and will drive significant consumer impact while increasing revenue. 

You will play a pivotal role in the growth of our data science team and will be an instrumental resource as we continue to build a team of data scientists and machine learning engineers that can increase customer engagement and stickiness on our sites while improving the quality of the leads to our partners. 

This is an extremely hands-on and in-the-weeds Data Science role where you will be heavily immersed in the data and coding part of the solution implementation. You will design and oversee integrating state-of-the-art machine learning solutions across the company’s products. This role will be responsible for strategic planning of Machine Learning initiatives with the Product, Engineering, Performance and Business Intelligence teams, analysis of potential impact and prioritization of those projects.

SUCCESS LOOKS LIKE

• Innovate, create, and design ML solutions to various business problems such as:
• Design, implement and continuously improve Multi-Armed Bandit solutions to optimize decisions/options in place of multiple AB-tests.
• Utilizing Large Language Models in content personalization across various verticals.
• Recommendation systems to serve ads, offers, questions, …