Senior Data Scientist

Humana’s Marketing Organization is seeking a talented Senior Data Scientist to join our Marketing Data and Analytics team working remote anywhere in the US. The Marketing Data and Analytics team supports marketing initiatives with actionable data and insights across the full consumer lifecycle. We champion a holistic marketing measurement strategy to ensure campaign results are measured with a consistent approach throughout all touchpoints of the consumer funnel. As the Senior Data Scientist, you will support Pharmacy Marketing’s growth initiatives and campaign measurement strategy.

The Pharmacy marketing group has acquisition, retention and engagement campaigns to inform and acquire Humana members to utilizing Humana Pharmacy benefits. Humana members can fill their prescriptions with Humana Pharmacy for their regular prescriptions as well as their specialty medications. This position directly supports the Pharmacy Marketing organization in understanding the needs of the Pharmacy campaigns and helps with measuring the success of each channels and communications with Humana members.

You will partner closely with marketing strategy and business partners to establish realistic business goals for our messaging campaigns, develop data-driven strategies to meet those objectives, and measure success so we can continuously improve our efforts.

Key Role Functions

• Collaborate with internal and external stakeholders to identify opportunities for leveraging data to drive business insights for our marketing partners

• Demonstrate strong problem-solving skills with an emphasis on marketing campaign support

• Mine, clean and analyze data from company databases and external data sources to build prediction of marketing goals, report on campaign performance over time by each channel

• Develop custom machine learning models such as segmentation, multi touch attribution, churn models etc.

• Use predictive modeling to bring insights into Humana member experiences utilizing Regression, Random Forest, XG Boost models, clustering, text mining for revenue generation, and other business outcomes

• Conduct a power analysis, hypothesis testing, develop marketing A/B test design, support implementation of the tests and present the statistical findings of the test to our business partners

• Develop processes and tools to monitor and analyze model performance and data accuracy

• Coordinate with different functional teams to implement models and monitor outcomes

Only persons with authorization to work permanently in the U.S. need apply. EEO 

Required Qualifications

• Bachelor's degree and 5 years of data analytics experience OR Master's degree and 2 or more years of data analytics …