Senior Data Analyst - Marketing

SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.

We are looking for a Senior Marketing Data Analyst to join our Marketing Sciences team and contribute to continuously optimizing millions of dollars of Marketing spend, leveraging advanced analytics methods and building upon a deep understanding of customers behaviors, interests and preferences. 

Partnering closely with our Marketing Leads, you will guide Marketing investment decisions and drive Business impact through (among other things): 

• Developing a holistic view of Marketing channels efficiency, based on an optimal sales attribution logic, robust experimentations / incrementality testing and CLV predictions
• Optimizing our SEM bidding to fuel customer acquisition or maximize ROI (for example, through identifying valuable new bidding signals and better understanding the interactions with inventory, pricing and product) 
• Creating custom audiences to improve the relevance & effectiveness of our Marketing touchpoints and enhance customer engagement (in CRM, SEM, Social Media)
• Continuing to drive a customer centric mindset within the organization, through sharing insights with our leadership team into customers behaviors and experiences 

As a member of the SeatGeek’s Analytics team, you will be able to collaborate with and learn from a group of high-performing analysts, data scientists and engineers!

What you'll do

• Own our business relationship with stakeholders on the Marketing team, understanding their objectives and aligning our scope of work to achieve those goals
• Develop our understanding of customers through the synthesis and interpretation of existing and novel data sources and contribute to building our Customer feature store (including model predictions and segments)  
• Monitor key performance drivers and communicate the root causes of changes in channels efficiency 
• Advance our channel attribution methodologies
• Assist with designing a robust experimentation plan, including incrementality tests (leveraging geo-based experimental design where required) and communicate actionable learnings and recommendations to marketing teams 
• Conduct exploratory analysis to identify pockets of under-performance and optimisation levers for our SEM bidding strategy 
• Work closely with data engineers to build lasting data modeling solutions, including automating analyses and authoring pipelines via SQL-based ETL frameworks

What you have

• 3+ years of relevant experience 
• A degree or higher in economics, psychology, computer science, statistics, mathematics or another quantitative discipline
• Expert-level knowledge of SQL
• Experience performing analysis …