Senior Data Analyst - Digital Marketing, Contract

Hi, we’re TechnologyAdvice.

At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world’s leading sellers of business technology. 

Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 500 global team members in the US, UK, Singapore, Australia, and the Philippines. We’re proud to have been repeatedly recognized as one of America’s fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO.

All positions are open to remote work unless otherwise specified in the requirements below. 

The opportunity

As a Senior Data Analyst, Digital Marketing, your job responsibilities will include management of dashboards for the SEO & paid media teams, analysis of data to determine actionable business insights, and coordination of digital marketing reports. You’ll help optimize our digital marketing efforts, use data to help increase our web conversion rates, and measure the effectiveness of our web presence.

You’ll be the go-to for digital marketing data questions, new analytical views, and digital channel and product insights. Success in this role requires a focus on data accuracy, a positive attitude, and a dedication to learning new skills and tools.

Employment Level: Senior

Employment Type: Contract

Location: India 

Working Hours: 3pm - 12am IST (4:30am - 1:30pm CST)

What you'll do

• Collect, extract, and integrate data from various digital marketing sources such as websites, social media platforms, email campaigns, and advertising campaigns.
• Work with APIs and data connectors to ensure a smooth flow of data into analytical systems.
• Connect and draw insights across multiple data sets to create a comprehensive picture 
• Clean, preprocess, and transform raw data to ensure accuracy and consistency and handle missing data and outliers effectively to maintain data integrity.
• Perform exploratory data analysis to uncover trends, patterns, and insights that can drive marketing strategies.
• Utilize statistical techniques to identify correlations and relationships within the data.
• Build predictive models to forecast trends, customer behavior, and future campaign performance.
• Analyze the effectiveness …