Senior CRM Manager

About RitualRitual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivitamin from the ground up. Now, together with some of the world’s leading scientists, researchers and advisors, we’re developing a new standard of high-quality, traceable daily products across new categories. Hundreds of thousands of customers across generations trust us, and we are growing quickly. We’ve built a team of over 120 (and counting) curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists. We’re venture-backed and based in sunny Los Angeles. If you’re looking to challenge the status quo and be challenged to do the best work of your career, join us.
EssentialWe are looking for a strategic and technically skilled Senior CRM Manager to lead the day-to-day management of email and SMS operations, execution, and technical workflows - particularly focused on engaging prospective customers. This role will be the primary owner of direct communications with prospects and will require a strong technical understanding of our martech stack and integrations.As a data-driven marketer, you will collaborate cross-functionally to define data collection requirements, segment first-party audiences, and develop personalized journeys and triggered touch points. Your expertise in CRM and marketing automation will be key in optimizing customer engagement and conversion.

What You'll Do:

• Develop and implement a CRM acquisition strategy to drive customer acquisition, product marketing effectiveness, and long-term engagement.
• Plan, coordinate, and execute email and SMS experiences that support conversion, reactivation, and upsell opportunities.
• Partner with insights and data science teams to analyze customer and prospect behavior, using these insights to enhance audience segmentation and marketing automation.
• Collaborate with the digital product team to ensure a seamless customer journey across all conversion touchpoints.
• Track, analyze, and report on CRM campaign performance, lead generation, and retention KPIs, providing insights and recommendations for continuous optimization.
• Identify opportunities to enhance the email and SMS experience, bringing innovation and best practices to the channel.
• Maximize the capabilities of our tech stack, ensuring integrations and data flows are optimized for performance.
• Develop and improve internal processes for campaign planning, request intake, and cross-functional collaboration.
• Oversee project management workflows to ensure accurate tracking, prioritization, and execution of initiatives.

Who You Are:

• You have strong organizational skills and …