Senior CRM Manager

Who We Are

Paired is the #1 app to help couples stay in love. 

We're dedicated to transforming how couples connect and thrive together. We understand that the journey of love evolves beyond the initial spark, and we're here to help partners deepen their bond and navigate relationship challenges with ease.

Our mission is simple but important: to help couples stay in love. Through our award-winning app, we provide couples with expert-backed questions, fun games, and engaging quizzes designed to enhance communication, manage conflicts, and strengthen intimacy. With Paired, couples can explore new aspects of their relationship in a safe and enjoyable environment, all while building essential skills for a thriving partnership.

About The Role

We’re looking for an exceptional Senior CRM Manager to take our lifecycle marketing to the next level.

This is a great opportunity to have an immediate impact in a growing startup and deliver outstanding CRM strategies and customer journeys to increase user engagement, retention and revenue.

What Your Role Encompasses

• Define CRM strategies and metrics to activate, retain and grow our premium user base
• Plan, build and optimise high-performing CRM programs across email, push and in-app message, including audience definition, campaign build, launch, analysis and ongoing improvement
• Continually improve users’ experience and key metrics through experimentation underpinned by user data and research
• Evaluate and report on CRM performance, identify hypotheses and new flows to improve key metrics
• Work closely with colleagues from Brand Marketing, Content, Product and Design, to deliver product marketing campaigns and lifecycle programs
• Deliver consistent and innovative customer experiences across our channels and locales

Requirements

• Experience leading CRM strategies and delivering customer journeys across email, in-app message and push for a subscription product
• Ability to define CRM strategy and metrics to ensure continual improvement
• Proficient in defining and building user segments to reach users at the right time in the right channel 
• Highly skilled in identifying drivers of retention, engagement and customer revenue, and designing CRM programs to increase these actions from users
• Broad experience in product marketing and campaign planning — able to independently deliver CRM marketing programs
• Expert in building, analysing and optimising CRM flows and campaigns in marketing automation platforms (Braze, Emarsys, Iterable or similar)
• Data-driven mindset, can report on lifecycle marketing performance and identify opportunities for improvement
• Proven experience designing, implementing and analysing multivariate tests to improve performance across the user lifecycle 
• Ability to use data and user research to understand user motivations, personas and blockers and apply them to improve key metrics
• Strong copywriting skills and creative judgement in English, to ensure CRM output is effective and on-brand 

Benefits

What We Offer

• Yearly salary between £67-72k (role is available in other European markets, the salary will be slightly adjusted to the cost of living in your country)
• Significant stock options
• Fully remote work setup from any European country within ±1 hour of London time
• 3x company offsites every year (e.g. in Malaga, Florence, Lisbon...)
• Subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of £1,000 / €1,150
• Three months paid maternity leave, one month paid paternity leave inclusive same-sex and adoptive parents
• Comprehensive health insurance
• Opportunity to help millions of people with their relationship

Hiring Process

• Application review
• Initial Call with Martin (our recruiter)
• Task Assignment - Complete a task at home, which you will present to Dom (Head of CRM) and Gessica (CMO)
• Team Interviews - The final step involves interviews with different team members you would be working with on a day-to-day basis

Diversity & Inclusion at Paired

• Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
• We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product
• We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve, no matter where it comes from
  

And one last thing…

Excited by our business but not sure if you meet the job criteria? Not to worry! If you feel you have that special something and could contribute to our mission, get in touch anyway. We are always looking to add great people and we know that you are more than your CV. We would encourage you to apply regardless as we don’t believe that ticking off a list of skills is the only thing that makes a great candidate.