Senior Creative Strategist, VaynerCommerce

Job Title: Senior Creative Strategist, VaynerCommerce

Reports to: Associate Director, Creative Strategy

Who We Are:

VaynerCommerce is a Growth and Performance Marketing Firm. Initiated in 2018, it officially launched in 2020 as a new type of firm for modern brands to partner with to drive sustainable growth. VaynerCommerce is a digital-first firm that takes an engineering approach to driving sustainable growth. It was started by former early Shopify Plus employees, and was born from the frustration that brands were left with no good options in the market when it came to building sustainable online customer growth. VaynerCommerce serves as a strategic partner, with an implementation arm across growth marketing, data science, design, media & creative, and digital product, CRM, and retention for brands that want to sustainably grow their Direct-to-Consumer business. VaynerCommerce works across Fortune 100, Venture Capital, and Private Equity-backed consumer brands.

We’re rigorous about how we build our team, and the work we focus on. We’re building some of the most complex solutions in the world of Commerce which requires hard work, collaborative teams, and creative problem solving.  

What You Will Do:

The Senior Creative Strategist supports VaynerCommerce growth engagement and performance teams on ensuring we’re leveraging real-time quantitative and qualitative insights to feed our creative execution. This role is highly cross-functional, collaborating closely with the growth and media teams to analyze and implement data-driven recommendations to improve outcomes for creative approach. Then working with Vayner Creators to execute that approach. Senior Creative Strategists can stretch from giving insights for new creative in the acquisition process to coming up with ad text and headlines based on insights. 

You are the Captain for a brand’s ongoing creative strategy. Constantly making course corrections and adjustments based on data to ensure that all of our creative performs at a high level. You have 5 key areas that you excel at:

1. Understanding and defining the aspects of a Brand that will most connect with a consumer’s needs, and using that information to create ads that grab their attention.
2. Writing copy that converts. Whether it’s in paid social ads, on a client’s website, or in ad text and headlines, your writing is the first step in converting the customer.
3. Collaborating with Vayner Creators to make finely tuned creative and serving as the last line of quality control. 
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