Senior Copywriter

Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.

We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.

Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit.

We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

About the Role:

Self is looking for a talented writer who can step into our customers' shoes and create compelling copy across various marketing channels. As Self's Senior Copywriter, you'll report to the Chief Marketing Officer and work with teams across the company to craft copy for ads, email campaigns, scripts, educational content, our website and app, and more. You'll be the guardian of Self's brand voice, using data and testing to shape your work, and play a key role in driving customer engagement and conversion. Your writing will impact millions of current and potential customers as they work to build or rebuild their credit and finances.

What You’ll Do:

• Gain a deep understanding of our customers, the language that resonates with them, the competitive landscape, and industry trends to develop copy that drives business and customer outcomes
• Bring strategic and creative ideas to all you do
• Own and create guidelines for the brand voice that reinforce consistent tone, style and best practices across campaigns and various customer touchpoints. 
• AB test and analyze data and user feedback to fine-tune and optimize your work 
• Work collaboratively across the organization, but most frequently with the performance marketing, product and product marketing teams
• Performance Marketing: Develop high-converting copy for paid media campaigns, lifecycle marketing (email, push, and SMS), landing pages, and other acquisition-focused initiatives
• Product Copywriting: Write clear, concise, and user-centric copy for product interfaces, onboarding flows, in-app messaging, and feature announcements that help …