Senior Content Marketing Manager

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 9,000 customers, including companies like Netflix, Pinterest, Sweetgreen, Samsara, and Uber, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

Ideally hiring in one of our Hub locations listed below but open to other locations:

Los Angeles/Orange County, San Diego, San Francisco Bay Area
Denver
New York
Chicago
New York
Portland
Austin, Dallas, Houston
Seattle

About the Role

Mixpanel's marketing team is responsible for creating messaging, content, and programs that drive awareness with our target audience, influence purchase decisions, and help users achieve maximum value from our products. We are looking for an experienced and creative Senior Content Marketing Manager. This person be responsible for leading our content strategy, creation, and distribution, focusing on both high-level strategic planning and hands-on writing. You will play a key role in articulating complex analytics concepts through creative storytelling and targeted copy that engages and converts our diverse audience segments.

This person will play a pivotal role in defining Mixpanel’s marketing strategy and aligning stakeholders across the company to delivering on that content strategy. This person should be an expert on bringing the voice of the customer into the room, they should be a strong thought partner for the marketing team and be an exceptional storyteller. This person should think about the bigger picture of how content can drive awareness and conversion. This person will report to the Head of Product Marketing, Content, and Growth.

Responsibilities

• Develop and execute a content marketing strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.
• Lead the editorial calendar and content production schedule to ensure timely publication and maximize reach.
• Craft compelling, SEO-optimized copy for a variety of formats, including blog posts, white papers, case studies, email marketing campaigns, and more.
• Collaborate closely with product marketing, demand generation, field marketing, and brand teams to create a unified and distinctive voice across all content.
• Analyze content performance metrics and use these insights to steer future content strategies, continuously optimizing our …