Senior Content Marketing Executive
Hybrid - WFH / Manchester, United Kingdom
Job Description
We have a new exciting opportunity to join our Marketing department. As a Senior Content Marketing Executive at AJ Bell, you’ll play a crucial role in supporting and executing content strategies that enhance our online presence, engage our audience, and support our product initiatives. You’ll be responsible for keeping our website up to date with fresh, relevant content, optimising it for search engines, and working closely with the rest of the content marketing team to support on product campaigns.
Key responsibilities
- Content strategy and management:
- Work alongside the Content Manager to ensure timely delivery of content across various websites, including AJ Bell, Dodl, and Money Matters.
- Join quarterly meetings with internal stakeholders to prepare our content calendar.
- Work closely with the wider Product team to create relevant content that supports new launches and campaigns.
- Manage and update the content management system (CMS) to maintain a well-organised and user-friendly website.
- Support our Web Content Executive with all BAU tasks on the CMS.
- Ensure all content aligns with brand guidelines and regulatory requirements.
- Brief, review, and publish high-quality content for the website, including articles, product pages, blog posts, banners, videos, podcasts and landing pages.
- Collaborate with internal stakeholders and subject matter experts to produce informative and engaging content that meets the needs of our target audience.
- Search engine optimisation:
- Conduct keyword research and apply SEO best practices to improve the website's rankings.
- Monitor and analyse website performance using SEO tools and analytics platforms to identify opportunities for optimisation.
- Participate in regular calls with our SEO agency and brief in new requirements or initiatives to support our three main SEO strategy pillars.
- Keep the website content updated and ensure it adheres to SEO guidelines to maximise visibility and traffic.
- Tracking and reporting:
- Regularly review newly published content on the website using content performance metrics.
- Take action for any feedback reported by customer services teams or platforms on the website.
- Assist with quarterly reporting to the wider D2C team.
- Provide insights and recommendations for improving our strategies based on data analysis.
- Stay informed about industry trends and emerging content marketing practices that we can implement.
What you'll have
- Bachelor’s degree in marketing, communications, literature, or a related field.
- Minimum of three years of experience in content marketing.
- Strong writing, editing and proofreading skills, with a keen eye for detail.
- Proven ability to develop engaging and informative content for various audiences.
- Good knowledge …
This job isn't fresh anymore!
Search Fresh JobsJob Profile
Hybrid - WFH / Manchester, United Kingdom Hybrid work model
Benefits/PerksAnnual free share awards Annual free share awards scheme BAYE Bike loan Bike loan scheme Bonus scheme Buy as you Calendar of social events Casual dress code Charitable giving opportunities Charitable giving opportunities through salary sacrifice Death in service scheme Discounted nursery fees Discounted private healthcare Discounted private healthcare scheme Discretionary bonus Discretionary bonus scheme Employee Assistance Programme Enhanced maternity, paternity, and shared parental leave Free gym membership Free share awards Free share awards scheme Gym membership Healthcare Health Cash Plan Holiday entitlement Hybrid work Hybrid working model Loans Loans for travel Loans for travel season tickets Ongoing technical training Paid time off for volunteer work Parking at Exchange Quay Peer recognition scheme Pension schemes Pension schemes with matched contributions Personal development programmes Professional qualification support Share awards Talent management programmes Technical training
Tasks- Collaborate with stakeholders
- Conduct keyword research
- Develop content strategies
- Optimize website content
- Project management
- Research
- Tracking and reporting
Ahrefs Analytical Content management systems Content Marketing Data analysis Drupal Editing Google Analytics Investment Platform Leadership Marketing Project Management Proofreading Reporting Research SEMRush SEO WordPress Writing
Experience3 years
Education Timezones