Senior Content Marketing Executive

Job Description

We have a new exciting opportunity to join our Marketing department. As a Senior Content Marketing Executive at AJ Bell, you’ll play a crucial role in supporting and executing content strategies that enhance our online presence, engage our audience, and support our product initiatives. You’ll be responsible for keeping our website up to date with fresh, relevant content, optimising it for search engines, and working closely with the rest of the content marketing team to support on product campaigns.

Key responsibilities:

1. Content strategy and management:
   • Work alongside the Content Manager to ensure timely delivery of content across various websites, including AJ Bell, Dodl, and Money Matters.
   • Join quarterly meetings with internal stakeholders to prepare our content calendar.
   • Work closely with the wider Product team to create relevant content that supports new launches and campaigns.
   • Manage and update the content management system (CMS) to maintain a well-organised and user-friendly website.
   • Support our Web Content Executive with all BAU tasks on the CMS.
   • Ensure all content aligns with brand guidelines and regulatory requirements.
   • Brief, review, and publish high-quality content for the website, including articles, product pages, blog posts, banners, videos, podcasts and landing pages.
   • Collaborate with internal stakeholders and subject matter experts to produce informative and engaging content that meets the needs of our target audience.
2. Search engine optimisation:
   • Conduct keyword research and apply SEO best practices to improve the website's rankings.
   • Monitor and analyse website performance using SEO tools and analytics platforms to identify opportunities for optimisation.
   • Participate in regular calls with our SEO agency and brief in new requirements or initiatives to support our three main SEO strategy pillars.
   • Keep the website content updated and ensure it adheres to SEO guidelines to maximise visibility and traffic.
3. Tracking and reporting:
   • Regularly review newly published content on the website using content performance metrics.
   • Take action for any feedback reported by customer services teams or platforms on the website.
   • Assist with quarterly reporting to the wider D2C team.
   • Provide insights and recommendations for improving our strategies based on data analysis.
   • Stay informed about industry trends and emerging content marketing practices that we can implement.

Competence, Knowledge and Skills:

• Bachelor’s degree in marketing, communications, literature, or a related field.
• Minimum of three years of experience in content marketing.
• Strong writing, editing and proofreading skills, with a keen eye for detail.
• Proven ability to develop engaging and informative content for various audiences.
• Good …