Senior Claims Copywriter, Performance Creative

Job Description:

We're looking for a Senior Claims Copywriter with finance experience to join our Performance Creative team. Reporting to the Content Director, Performance Creative, you will write performance-driven claims that will be used across a variety of content formats to support a leading credit card brand. This is a remote role but must be willing to work ET hours.

• You will create claims for conceptual yet performance-driven work, including landing pages, emails, online videos, value stories and more while satisfying the brand requirements of our clients.
• You will develop on-brand creative activations rooted in strategies that serve as a framework for bringing art and messaging to life for b2b and b2c audiences, across channels.
• You will partner with our teams to create concepts that enhance response strategies and achieve client goals.
• You will apply audience insights, strategic frameworks, and direct response best practices to your work.
• You understand finance b2b audiences and create content that is relevant to them.
• You will stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).
• You will present work both internally and to our clients while building client relationships.

Qualifications:

• 5 years minimum copywriting experience in creative advertising and performance creative
• Bachelor's in Advertising, Marketing, Journalism or related field, required; in lieu of degree, equivalent experience in a relevant field required.
• Experience working with the nuances and requirements of writing for Direct Mail, Online Display, Email, Social and Digital Experiences including video.
• Working knowledge of web usability/accessibility, advertising technologies, and development methods
• Finance writing experience

Additional Information

The anticipated salary range for this position is $68,000 - $110,400 annually. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, or other benefits are also available. For more information about dentsu benefits, please visit dentsubenefitsplus.com

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