Senior Channel Manager

Senior Channel Manager - Twinkl

Location: Office (based in Sheffield), hybrid or fully remote  

Annual Salary: £45,000-£55,000 per annum pro rata (dependent on experience)

Contract: Permanent

Hours: 37.5 per week

Line Manager: Rachael Sprague

Recruiter: Charlotte Harris

Closing Date for applications: 17th Wednesday April - 5pm

We are seeking a highly skilled and experienced Senior Channel Manager to oversee the growth and optimisation of our video channels - with a primary focus on TikTok and YouTube. The ideal candidate will be passionate about video marketing and have demonstrated extensive platform experience on either YouTube or TikTok. We’re looking for someone who is adept at content strategy and creation, and possesses a deep understanding of growth techniques to drive audience engagement and channel growth. This role is pivotal in expanding our presence on these platforms and ensuring that our content is visible for every educational search term relevant to our audience.

Ongoing projects/how you’ll spend your day:

• Channel Strategy Development: Develop and execute comprehensive strategies for TikTok and YouTube channels, aligned with Twinkl's overall goals and objectives. Identify key trends, topics, and content formats to maximise reach and engagement within the educational community.
• SEO & Ranking Optimisation: Utilise advanced SEO techniques to optimise video content for maximum visibility and ranking on all platforms. Conduct keyword research, analyse competitor strategies, and implement best practices to ensure that Twinkl's videos rank prominently for every relevant educational search term.
• Content Creation & Optimisation: Lead the ideation, creation, and optimisation of high-quality video content for both platforms. Collaborate with content creators, designers, and educators to produce compelling and relevant videos that resonate with our target audience. Ensure consistency in branding, messaging, and quality across all videos.
• Audience Engagement & Community Building: Implement tactics to foster a vibrant and engaged community of followers on TikTok and YouTube. Interact with viewers, respond to comments, and leverage user-generated content to enhance engagement and loyalty. Utilise analytics and feedback to refine content strategies and improve performance.
• Performance Monitoring & Reporting: Monitor channel performance metrics, including views, engagement, subscriber growth, and conversion rates. Provide regular reports and insights to stakeholders, highlighting successes, areas for improvement, and opportunities for growth. Utilise data-driven insights to refine strategies and optimise performance continuously.
• Cross-Platform Collaboration: Collaborate closely with other teams, including brand marketing, content, and product development, to ensure alignment and integration of video channel strategies with broader organisational initiatives. Identify opportunities for cross-promotion, …