Senior Associate, Programmatic

Job Description:

Senior Associates are responsible for supporting Manager/Sr. Managers in executing programmatic media campaigns across clients within the dentsu portfolio of agencies including Carat, dentsuX/360i, and iProspect. The role will include on-the-job training in industry landscape and technologies, technology partnerships, campaign management, client services, ad trafficking, analysis, and communications.

Key Accountabilities:

• Holistic understanding of digital, deeper understanding of optimization strategy
• Support Manager/Sr Manager with all client deliverables including campaign set up, launch notifications, ad creative screenshots, optimization to performance KPIs, reporting, and updates
• Complete quality assurance per dentsu QA process within ad server, buying platform or DSP
• Understand and execute responsibilities to traffic in the ad serving process. Act as account point person for agency ad operations coordinating assets for upcoming campaign launches
• Capable of communicating effectively and building strong relationships with agency team counterparts (planning/activation/ad ops/analytics) as well as Client Centers
• Troubleshoot basic campaign delivery and performance issues independently
• Traffic all ad serving needs (if applicable) and provide quality assurance of tagging process
• Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery
• Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components
• Interpret performance reports to provide actionable insights and analysis

Qualifications

• Bachelor's degree
• 1+ years of experience within the digital and programmatic industry
• Comfortable with analysis and data
• Experience working with business applications

The anticipated salary range for this position is $51,000 - $83,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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