Senior Associate - Geo Intelligence

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Team

The Geo Strategy team performs advanced business analytics to inform product, customer, and geo-level strategy. This is a new function at Kraken, tasked with better understanding our customer journey and lifecycle, transactional patterns, multi-product usage, buyer funnel, and retention/engagement attributes. The goal is to leverage advanced analytics to define geo-specific strategies.

We are seeking an experienced analyst with a highly technical background for the Geo Intelligence portion of this function.

The Opportunity

• Perform portfolio analytics across all Kraken customers and their entire history of transactions. This includes defining hypotheses with business partners, identifying patterns and behaviors, recognizing opportunities, and pitching recommended profit-maximizing initiatives

• Perform advanced segmentation to arrive at optimal business strategies - this includes segmentation by behavior, preferences, etc and can be outputted into a product or geography specific strategy

• Build advanced country level and portfolio level dashboards; these are likely to be 30+ pages but summarized for various executive stakeholders

• Participate in Test/Learn/Adapt initiatives and lead data workstreams in these experiments

• Present findings to executive audiences through complex reports and oral presentations

• Scale analytics capabilities so a team of other analysts and strategists can leverage data and analysis can be repeated in regular intervals

• Grow the capability based on outcome; the objective for portfolio analytics is $1M in revenue opportunity proposed …