Senior Associate, Account Based Marketing

About Us:

DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading earned wage access solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.

DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.

The Role:

The Senior Associate, Account Based Marketing (ABM) will be a key member of the B2B Client Acquisition team, reporting to the Senior Manager, Account-Based Marketing. You will play a crucial role in supporting the execution of 1:1 and 1:few integrated marketing campaigns and contribute to the ABM content strategy, acting as a champion for our messaging and ensuring impactful, targeted content. This role requires a highly organized and detail-oriented individual with a strong understanding of integrated marketing principles and a passion for crafting compelling narratives.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

How You Will Make an Impact:

• Campaign Execution: Support the development and execution of highly personalized marketing campaigns for key accounts, including email, direct mail, events, webinars, and paid media
• Content Development: Collaborate with the content team to create compelling and targeted content for ABM campaigns, including account-specific landing pages, case studies, presentations, campaign assets, and more. Serve as the first point of review for all ABM campaign assets and content, ensuring alignment with ABM strategy and target account needs
• Account Research: Conduct in-depth research on target accounts to identify key decision-makers, business challenges, and buying triggers
• Account-Specific Sales Support: Partner with sales to develop custom messaging and assets as needed to drive the development of custom 1:1 account marketing programs which address specific customer challenges
• Content Planning and Organization: Manage content workflows and ensure timely content delivery. Strong project management skills are essential
• Performance Measurement: Track and analyze campaign performance metrics to measure effectiveness and identify areas for optimization, continually testing and evaluating the success of campaigns
• Cross-Functional Collaboration: Work closely with sales, content & creative team, enablement and product marketing to personalize outreach and engagement …