Senior Analyst, Analytics

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

This role is remote-friendly, but will need to be available to work EST.

The Senior Analyst, Health Customer Analytics will use in-depth knowledge in quantitative database marketing and an understanding of the business process to help conduct data and analytical analyses to support our client's marketing and promotional activities. These projects will include : Data Analysis and Mining, Analysis of Covariance (test & control), Cluster Analysis, Customer Profiling, Campaign Analysis, and Predictive Statistical Models. We are looking for someone with a broad knowledge of techniques and tactics and judge them critically for potential use in client deliverables. You will work in collaboration with internal and client teams on data acquisition and analysis.

Perform the following core analytics tasks, including:

• Data analysis and mining
• Report building
• Customer profiling and segmentation analysis
• Statistical modeling

Additional daily activities may include:

• You will establish testing and experimentation - the right statistical approach for a given client situation.
• You will conduct ETL operations and coordinate with clients, agencies, and our teams on ETL.
• You will determine quantitative methods for solving client issues.
• You will proactively work with other internal groups throughout Merkle across the globe.
• You will evaluate and improve of internal tools and processes.
• You will develop reports and processes to manage data quality control.
• You will interpret, visualize, and support client teams to deliver insights on analytic results.
• You will anticipate project risk and constraints and proactively work on solutions to address the risk/constraints.
• You will report to the Director, Analytics.

Qualifications

• Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related. scientific/quantitative field; advanced degree (M.A., …