Search Engine Optimization Manager

Thinkific is a software platform that gives anyone the ability to easily create and sell online courses, build vibrant communities, and monetize memberships. We believe in impactful and innovative work: our team of 260+ Thinkers is building and expanding an incredible product that empowers Creator Educators and businesses around the globe while working collaboratively to learn, grow, and succeed together. Join us to see how we’re building one of the best workplaces in Canadian tech!

We believe every candidate should have a fair, inclusive, and overall great experience when exploring a new role with Thinkific. That starts with outlining our hiring process so you know what to expect every step of the way—click here to learn more: https://thnk.cc/whattoexpect

Do you have a passion for data-driven strategies? We’re looking for a Search Engine Optimization Manager (SEO Manager) to join us at Thinkific. 

As the SEO Manager for Thinkific, you’ll be responsible for the SEO strategy for our self-serve business and provide SEO guidance for our entire website ecosystem. Your role extends beyond content strategy and comprises consultation on both technical SEO and product SEO. 

Reporting to the Senior Manager, Web, you’ll be asked to consult on campaigns, extend your expertise into properties like the Leap, Plus, and SEM, and generally be an engine for continuous improvement within the Growth organization. You’ll be measured on your ability to bring qualified traffic to our websites and increase and defend high-ranking search terms. 

Your goal will be to craft and implement strategic, data-driven SEO initiatives. Here’s how you’ll accomplish this:

• Develop and own the results of a comprehensive SEO strategy for the core site and blog, including on-page and off-page elements
• Collaborate with the content team to develop a content marketing SEO strategy; assist them in building a roadmap
• Analyze and monitor rankings of key search terms and the organic traffic to our website properties
• Research keyword opportunities and provide them to members across our marketing team
• Monitor our website properties for any technical SEO issues or opportunities and surface them to the relevant development teams when you can’t resolve yourself 
• Create SEO strategies in support of product launches and large marketing campaigns
• Support product and development teams with SEO-related requests, including how we improve the SEO of our users’ websites
• Communicate results, insights and recommendations to a broad range of stakeholders

The person we have in mind likely:

• Has 8+ years experience in an SEO-related role, preferably within a tech company
• Proven track record in developing and leading SEO strategies, not just execution, with a deep understanding of both the strategic and tactical aspects of SEO
• Possesses strong knowledge of SEO best practices, A/B testing, data analysis, technical SEO
• Is proficient in SEMRush, Google Search Console, Google Analytics, Wordpress
• Can effectively communicate value being driven and strategy to other teams, both written and verbally
• Communicate strategy and data storytelling, presenting information in a compelling way that highlights key insights, drives action, and establishes clear connections
• Able to build meaningful and successful relationships with partners and team members, putting their interpersonal skills to good use through collaboration
• Holds strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines
• Has a results-oriented mindset with a focus on using data insights to drive measurable outcomes 
• Loves to learn and grow. You’ve found (and keep looking for) ways to level up your skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building your own business 

These things would also be nice, but we think you could learn them on the job: 

• Experience in content strategy 
• Technical background - coding skills a huge plus
• Google Tag Manager 
• Be on the cutting edge of using AI for SEO and marketing 

The recruitment compensation range for this position is $122,000 - $151,000 CAD. Your specific compensation within this range is determined based on your job-related skills, knowledge, experience, and our internal equity assessment.

Diversity, Equity, Inclusion and Belonging & Accessibility

This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We believe in equal opportunity and are committed to diversity, equity, inclusion, and belonging across every facet of our business.

We’re also committed to providing a comfortable and accessible interview experience for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.      

What you can expect if you join Thinkific:

👏 An amazing team of talented, passionate, and kind Thinkers. Together, we’ve built an amazing, award-winning culture—we’re a Certified Great Place to Work and one of Canada's Top Small & Medium Employers!

🚀 The chance to build, improve, and innovate on a platform that’s driving positive impact for thousands of businesses and millions of students around the world.

💸 A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan.

🌴Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season.

🩺 Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options. 

💻 Flexible Work. Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery.

⬆️ Learning & Growth. An annual $1500 USD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities.

🏡 A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively. 

🍦Eats and Treats. $50 CAD per month to treat yourself with snacks, lunch, or groceries to cook at home.

💙 A place where you can bring your whole self to work. We know that different perspectives lead to amazing ideas, more innovation, and, ultimately, our success as a company. We welcome applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can't wait to meet you!

The Thinkific Vancouver office operates on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations of the Coast Salish People.  We encourage everyone to learn more about the original caretakers of the land that you currently occupy.