Sales Director - Northern and Central California

At Curriculum Associates (CA), we believe a diverse team leads to diversity in thinking, making our products better for teachers and students. If you read this job description, feel energized by what you see here, and believe you could bring passion and commitment to the role, but you aren’t sure you meet every qualification, please apply! Above all, we are looking for the right person!

The Sales Director drives Northern and Central California sales strategy and ensures alignment with organizational growth objectives in the marketplace. This leader manages the full suite of sales and enablement tools, oversees territory planning and reporting, and communicates product features and benefits to potential and existing customers. Building and maintaining strong relationships with key stakeholders, including senior leaders, executives, and major decision-makers, is central to exceeding sales goals.

In this dynamic, fast-paced role, the RSD thrives on overcoming challenges, navigating ambiguity, and fostering collaboration. Self-motivated and results-driven, they lead the sales team to deliver on strategic goals while supporting the Implementation Service Team (IST) with a comprehensive strategy and service delivery plan.

The impact you'll have:

• The Regional Sales Director leads the direction and oversight of the regional sales strategy while ensuring alignment with growth goals in the marketplace. The incumbent oversees the full suite of sales and enablement technology tools and services. 

• The role is responsible for the upkeep and reporting on the territory plan, informing potential and existing customers of product features and benefits, and establishing relationships with key stakeholders in order to exceed sales goals.

• This position interacts with senior leaders, executives, and major stakeholders to establish strategic plans and objectives. This regional leader thrives on working through challenges in a fast-paced dynamic environment, is comfortable with ambiguity, collaborates well with others, is self-driven towards achieving results. 

• The Director can successfully lead the sales team, supporting the overall strategy and service delivery plan of the IST (Implementation Service Team). 

What we're looking for:

• Establish collaborative, productive working relationships with the sales organization to gain an in-depth understanding of the overall operations and needs 

• Act as an expert on the company’s products, the issues faced by teachers in the classroom, and the latest educational trends at the local, state, and regional level 

• Develop and execute a sales territory plan for the assigned territory in collaboration with Implementation Service Team members 

• Formulate new business opportunities, conceptualize solutions, initiate proposals, and implement plans leading to increased business opportunities 

• Proactively develop relationships with the top school districts to determine their formative assessment and solutions needs and work with them to develop solutions. 

• Develop and maintain strong relationships with key clients, decision-makers, and thought leaders, identifying additional revenue-generating opportunities 

• Deliver key sales presentations virtually or in person 

• Planned and executed regional events and conference attendance/sponsorships. 

• Demonstrate effective and successful working relationships with internal stakeholders including sales, service, account management, and product development teams 

• Ensure that financial planning, accounting, and financial processes are completed on time and accurately. 

• Responsible for financial performance objectives for assigned accounts and/or territories. 

• Provide leadership and engagement in addressing account or program issues that become escalated. 

• Be a role model during every interaction and communication, upholding CA’s values. 

Note: The essential duties describe the general content and requirements of this position and are not intended to be an exhaustive statement of duties. The incumbent's manager will provide specific responsibilities and assignments. 

Skills and Strengths:

• Strong listening and communication skills – both oral and written 

• Strong interpersonal and customer centric skills – build trust and dependability 

• Ongoing learner – able to learn and incorporate new and complex concepts quickly 

• Results-oriented – follow through to complete assignments 

• Able to work independently, with some direction and collaboratively, in a team environment 

• High attention to detail and ability to follow complicated directions 

• Effective decision-making, ownership, and accountability 

• Able to handle ambiguity and favorably navigate through stressful situations and pressing deadlines 

• Demonstrate integrity, ethical standards, and a professional demeanor 

• Strong organizational and time management skills along with the ability to multitask 

• A self-starter, disciplined, and competitive professional 

• Comfortable in a fast-paced environment 

• Excellent problem-solving and analytical capability 

• Proficient with Programs and Applications like Outlook, SalesForce.com, and Microsoft Office Suite products (Word, Excel, PowerPoint, MS365, CRM, Marketing Automation tools, and search engines) 

Required Education and Experience:  

• Bachelor’s Degree in Education, Marketing, Sales, Business, or a related field 

• 5+ years’ equivalent experience in education or educational sales 

• 2+ years in a supervisory or managerial role with quantitative and qualitative performance metrics 

• Experience in a SaaS-based sales environment 

• A Master’s Degree in Education, Marketing, Sales, Business, or a related field is preferred 

• Previous experience in assessment and curriculum adoption is preferred 

• Established relationships with district leaders within the assigned territory is preferred 

Travel: Travel up to 80% is required and considered an essential function of the job for all educator-facing positions. Travel includes overnight stays at hotels and transportation via car, plane, and/or public transportation.  

Working Environment: Must be able to lift 50 lbs; Prolonged periods of sitting at a desk, standing at conferences and events, or driving   

Benefits and Pay Range:

Pay Range – This role’s range is $93,250-$166,250. The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets. At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances for each case. The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.
Benefits – Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company’s 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.

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