Revenue Marketing Acceleration Leader

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Job Description:

What You Will Do

• Cross-Functional Demand Strategy:

  • Translate cross-organizational goals and initiatives into concise demand strategies with clear targets and forecastable outcomes to drive growth and awareness within key personas and to support our aggregator business primarily and A-List secondary. 

  • Connect the customer/partner journey across multiple touchpoints, including email, digital, web, and events, bringing together cohesive experiences and nurtures to move prospects down the funnel.

  • Tightly manage spending across performance marketing, field marketing, campaigns, and automation to deliver an efficient DG program.

  • Execute against account-centric response goals, driving engagement in specified buying personas and accounts aligned to sales targets.

  • Analyze data insights to refine and improve demand-generation programs continuously

• Marketing Systems and Process Expertise:

  • Leverage deep expertise in marketing automation systems, CRM platforms, and other relevant technologies to optimize and streamline demand programs

  • Enhance marketing systems for efficient lead generation, scoring, and nurturing

• Campaign design, execution, and measurement:

  • Oversee the flawless execution of demand generation campaigns for ESG, ensuring precision and consistency across all marketing materials

  • Create awareness and demand. Collaborate with product marketing to articulate compelling value propositions for ESG’s market-leading security solutions.

• Product-Led Growth Leadership:

  • Infuse product-led growth principles into demand generation strategies for ESG, driving user acquisition, user proliferation, and engagement

What You Will Bring

• Experience in demand generation, focusing on enterprise security marketing to technical buyers, with 12+ years of experience.

• Experience with automation technologies and best practices.

• Experience leading strategic planning and target-setting exercises for revenue-focused programs.

• Must have dev tools or deep PLG experience

• Analytical mindset with experience reporting out to executive or board-level audiences

Bachelor’s degree in Marketing, Business, or a related field.

Additional Job Description:

Compensation and Benefits

The annual base salary range for this position is $118,000 - $189,000

This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.

Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.

Broadcom is proud to be an equal opportunity employer.  We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law.  We will also consider qualified applicants with arrest and conviction records consistent with local law.

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