Retention Marketing Manager

Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,400 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually. Learn more about our brands.

We’re Looking For A: Retention Marketing Manager to be responsible for developing and executing customized strategies that help optimize customer experience, maximize lifetime value, and reduce customer churn. This role will grow backend profit by driving incremental sales from existing customers and ultimately unifying the customer retention strategy across our existing methods (email, continuity/subscription programs, in-shipment, SMS, MyAccount, inbound/outbound phone) and brands. This role will also be instrumental in identifying and testing new channels and opportunities that drive customer loyalty. Lastly, you will lean into data – gathering actionable insights in partnership with our analytics function – to hone your strategies, focusing on key metrics such as LTV, AOV, Churn, CVR, etc.

Location: Remote

What You’ll Be Doing:

• Create, execute, and continually optimize a data-informed testing plan to improve customer touchpoints, drive lifetime value, and maximize conversion rate. 
• Partner with data and analytics to identify leading drivers for retention to build and implement appropriate programs. 
• Forecast, measure, and report on results of retention efforts against identified metrics and opportunities for scale. 
• Assist in scaling successful retention tactics and winning tests across brands.
• Maximize customer account and subscription opt-ins through testing and optimizing websites, customer account dashboards and email flows. 
• Identify unique customer segments to message in partnership with the email and SMS team. Help drive segmentation strategy across brands. 
• Partner with cross-functional leaders to grow the company subscription membership program, drive LTV, and reduce churns/cancels. 
• Collaborate with the creative team to develop a deep understanding of what resonates with customers and optimize content/messaging accordingly. 
• Deeply understand the customer, their needs, wants, demands, and desires.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Analytical, quantitative and qualitative skills including a strong understanding of online marketing, with experience in rigorous performance data environments and desire to test and learn. 
• Successfully tested into …