FreshRemote.Work

Retail & Ecommerce Vertical Marketing Manager, Global Business - Menlo Park, CA | Remote, US

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.Retail & Ecommerce Vertical Marketing Manager, Global Business Responsibilities
  • Lead business marketing initiatives aimed at retailers for Facebook's advertising and platform capabilities across key market segments such as Fashion, Superstore, Online Marketplace, and Grocery retailers.
  • Develop strategic positioning and content for the Retail industry based on market assessments, analysis, and in-depth understanding of retailer and Meta’s priorities.
  • Develop vertical marketing plans that drive business relationships, solution adoption, scale, and revenue for Facebook’s Retail & Ecommerce verticals using Meta’s proprietary Ads Manager, Business Manage, and Analytics tools.
  • Own and lead the execution of multi-channel marketing campaigns while coordinating with cross-functional partners including Sales, Industry, Events, PR, Product Marketing, and Measurement teams.
  • Define best practices for Business Marketing for Facebook’s Retail and Ecommerce verticals and create and admin new content to the GMS Hub and Meta for Business.
  • Apply advanced and highly specialized knowledge of the retail industry and Meta’s products that most effectively reach retail audiences in order to increase ad spend on Meta platforms an increase revenue.
  • Speak directly with chief-executive-level retail business leaders and educate them on all of the advertising solutions Meta can offer their business to drive revenue and growth.
  • Manage messaging and communication strategy for Facebook’s Retail & Ecommerce vertical, digital advertising campaigns, and showcase Meta’s products to the press and at retail leaders at industry events.
  • Telecommute from anywhere in the U.S.permitted.
Minimum Qualifications
  • Requires a Bachelor’s degree in Advertising, Business Administration, Communications, Marketing, Psychology, or related field and eight years of work experience in the job offered or in a marketing-related occupation. Requires eight years of experience in the following:
  • Developing and executing creative marketing strategies and delivering related programs and materials that advance solutions for the retail vertical
  • Developing positioning and messaging for retail business products in partnership with product marketing teams
  • Producing corresponding deliverables (e.g., messaging documents, presentations, guides, product collateral, and pitch decks)
  • Leading relationships with cross-functional teams in business product marketing, business marketing, marketing science, and sales
  • Marketing or advertising, developing strategy, positioning and messaging, including account planning, strategic planning, communications planning, and product marketing
  • Word, PowerPoint, and Keynote
  • Marketing for the retail industry as well as experience developing product marketing content, campaigns, and programs
  • Building new programs from scratch, leading initiatives cross-functionally, and creating value customers
  • Simplifying complex solutions to resonate with customers
LocationsAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com. $198,457/year to $244,200/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta. Apply

Job Profile

Regions

North America

Countries

United States

Benefits/Perks

Benefits Bonus Equity Long term conditions Mental health conditions Pregnancy-related support Religious beliefs

Skills

Advertising Business administration Communication Communications Developing Market Marketing Marketing Strategy PowerPoint Product Marketing Psychology Recruiting Web

Tasks
  • Communication
  • Define best practices for Business Marketing
  • Develop strategic positioning and content
  • Develop vertical marketing plans
  • Lead business marketing initiatives
  • Manage messaging and communication strategy
  • Own and lead multi-channel marketing campaigns
  • Speak with retail business leaders
  • Telecommute from anywhere in the U.S.
Experience

8 years

Education

Analytics Bachelor's degree in Advertising Business Business Administration Communications Marketing Physics Planning Psychology Related Field

Restrictions

Telecommute from anywhere in the U.S. Telecommute from anywhere in the U.S. permitted

Timezones

America/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9