Reputation and Brand Specialist

Dealership:

Job Title: Reputation and Brand Specialist
Location: Remote

Compensation: $19.23-43.26hr

We offer a competitive starting wage that is based on a variety of factors, including the specific role, experience, qualifications, skill set, and education. 

At Lithia & Driveway(LAD), our mission is to deliver a world-class customer experience while making a lasting impact in the communities we serve. Join a dynamic team dedicated to enhancing our dealerships' reputations and engaging with our audience through innovative social media and online reputation strategies.

As a Reputation and Brand Specialist, you will play a critical role in enhancing and maintaining the dealership's reputation. You will manage online reviews, craft engaging social media content, and serve as a key point of contact for dealership clients. Reporting directly to the Online Reputation and Brand Manager, you'll collaborate with internal and external teams to address opportunities, mitigate challenges, and promote a positive brand identity across multiple platforms.

Key Responsibilities

Reputation Management:

• Respond promptly to online reviews and messages across review sites and social platforms.
• Escalate significant negative reviews to appropriate teams for resolution.
• Use the LADTech dashboard to identify themes in customer feedback and counsel clients on improvements.

Social Media Management:

• Create and manage monthly content calendars for dealership social media profiles.
• Post engaging, organic content while ensuring posts are timely and align with the brand voice.
• Oversee the design of social media profiles, including Facebook covers, profile pictures, and Twitter profiles.
• Engage with the social community by sharing, retweeting, and responding to content.

Client Engagement:

• Communicate with dealership clients weekly to provide updates on activities and strategies.
• Prepare and distribute monthly reports summarizing performance metrics and insights.
• Act as a trusted advisor, anticipating client needs and delivering solutions efficiently.

Content Development:

• Collaborate with internal creative teams to design and publish visually appealing graphics.
• Research and share relevant content from local events and organizations to foster community connections.

Trend Analysis & Public Relations:

• Monitor social media trends and identify opportunities for visibility.
• Seek opportunities for public relations initiatives, such as highlighting awards or charitable activities.

Skills & Qualifications

• Strong attention to detail and sense of urgency.
• Excellent active listening and critical thinking skills.
• Effective time management and ability to prioritize tasks.
• Bachelor’s degree preferred.
• Enjoys working in cross-functional teams and thrives in a collaborative environment.
• Familiarity with social media tools and reputation management platforms is a plus.

We offer best in class industry benefits:

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.