Remote Senior Conversion Rate Optimization (CRO) Specialist

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Job Title: Remote Senior Conversion Rate Optimization (CRO) Specialist  (100% Work From Home) 

  Location: Remote from Latin America   Position Type: Full-time    Salary: $2,000 - 3,000 USD/month     Schedule: Monday to Friday, candidates must align working hours closely with UK business hours   Benefits: 20 days of paid vacation per year.     Our Client: Our client is a leading e-commerce company headquartered in Poole, UK. With a focus on innovation and customer-centricity, our client is rapidly expanding its portfolio of brands. The company leverages technology and data analytics to drive growth and enhance customer experiences. By pursuing strategic initiatives like market expansion, diversification, and operational excellence, our client aims to achieve significant growth and become a major player in the global e-commerce market. 
  The company’s strategy includes scaling existing brands, launching new ones, and acquiring complementary businesses. Core growth drivers include: • Innovation: Embracing AI, automation, and data analytics to enhance operations and customer engagement. • Market Expansion: Penetrating international markets, particularly in the UK, USA, Canada, and Australia. • Diversification: Developing a portfolio that balances market risks and captures emerging opportunities.     Job Overview: We are seeking a highly experienced Senior Conversion Rate Optimization (CRO) Specialist to join our client's team. The ideal candidate will play a pivotal role in optimizing their e-commerce platforms across multiple brands, enhancing user experience, and driving conversion rates. You will work closely with both UK and Latin America-based marketing personnel, reporting directly to the Managing Director.     Responsibilities: 

• Develop and Implement CRO Strategies:
  • Create and execute comprehensive CRO strategies for each brand
  • Optimize user journeys to increase conversion rates and drive revenue growth.
• A/B and Multivariate Testing:
  • Design, execute, and analyze A/B tests and multivariate experiments to identify the most effective website elements.
  • Utilize testing tools to validate hypotheses and inform optimization efforts.
• Data Analysis and Insights:
  • Utilize tools like Google Analytics, Hotjar, and Shopify analytics to monitor website performance and user behavior.
  • Interpret data to identify trends, patterns, and areas for improvement.
• User Experience Optimization:
  • Collaborate with UX/UI designers to enhance website usability and accessibility.
  • Recommend changes to site navigation, content layout, and overall user flow to improve engagement.
• Landing Page Optimization: Develop and optimize landing pages for marketing campaigns to maximize lead generation and sales.
• Conversion Funnel Analysis: Map out and analyze the conversion funnel for each brand to identify drop-off points and optimize accordingly.
• Cross-Functional Collaboration: Work closely with marketing, content, design, and development teams to ensure CRO strategies are effectively implemented.
• Reporting and Documentation:
  • Prepare regular reports on CRO activities, test results, and performance metrics.
  • Document testing methodologies and maintain a knowledge base of best practices.
• Stay Updated with Industry Trends: Keep abreast of the latest trends, tools, and best practices in CRO and e-commerce.
• Technical Optimization: Identify and fix technical issues that may hinder conversion rates, such as page load times and mobile responsiveness.
• Customer Feedback Integration: Incorporate customer feedback and usability testing results into CRO strategies.
• Goal Setting and KPI Management: Set clear conversion goals for each brand and monitor progress towards achieving them.
• Training and Mentorship: Provide guidance and training to junior team members on CRO best practices.
• Compliance and Ethical Standards: Ensure all CRO activities comply with legal standards and ethical guidelines, especially concerning user data and privacy.

  

Qualifications, Skills and Key Competencies:  

• Education: Bachelor’s degree in Marketing, Business, Statistics, Psychology, or a related field. A Master’s degree is a plus.
• Experience:
  
  • Minimum of 5 years of experience in conversion rate optimization, digital marketing, or a related field.
  • Proven track record of improving conversion rates and driving growth in an e-commerce environment.
  • Experience working with multiple brands and managing CRO projects across various websites.
• Technical Skills:
  
  • Proficient in CRO tools such as Optimizely, VWO, or Google Optimize.
  • Strong experience with web analytics platforms like Google Analytics and Adobe Analytics.
  • Expertise in A/B testing methodologies and multivariate testing.
  • Familiarity with the Shopify platform.
  • Basic understanding of HTML, CSS, and JavaScript.
• Certifications: Certifications in Google Analytics, Conversion Optimization, or related fields are advantageous.
• Language Skills: Proficient in English
• Soft Skills
  • Analytical Thinking: Exceptional ability to interpret complex data and translate insights into actionable strategies.
  • Strategic Mindset: Capable of developing long-term CRO strategies aligned with overall business objectives.
  • Effective Communication: Excellent verbal and written communication skills to convey ideas clearly to both technical and non-technical stakeholders.
  • Collaboration: Strong team player who can work effectively with cross-functional teams across different regions.
  • Problem-Solving Skills: Proactive in identifying challenges and implementing effective solutions.
  • Adaptability: Flexible and able to adjust strategies based on new data or changing market conditions.
  • Attention to Detail: Meticulous in ensuring accuracy in data analysis and implementation of optimization plans.
  • Time Management: Ability to manage multiple projects simultaneously and meet tight deadlines.
  • Leadership: Capable of mentoring junior team members and leading CRO initiatives.
  • Customer-Centric Approach: Focused on enhancing the user experience and increasing customer satisfaction.
  • Innovation: Open to new ideas and approaches to improve conversion rates and overall performance.
  • Cultural Awareness: Sensitivity to cultural differences, given the global market presence.

        Application Disclaimer: Please Read Before Proceeding To ensure a fair evaluation process, please submit all required information on the application form. Kindly note that resumes and recordings must be in English; any other language will lead to disqualification. Also, ensure your voice recording lasts at least 30 seconds. Applications without a voice recording will be automatically disqualified. If you apply for more than one position, we will only consider your application for the first job you applied for. However, if you do not qualify for the first position but meet the requirements for another, we can consider you for the relevant role. To streamline the process and ensure fair consideration, we kindly request that you apply to a maximum of three jobs and that you only apply to jobs that you truly qualify for based on the stated requirements and qualifications. We value your interest and look forward to reviewing your application. Thank you. Apply