Regional Sales Representative, Industrial QC

Overview

As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life. We’ve been driving innovation in analytical instrumentation for 50 years now. Today, worldwide more than 9,700 employees are working on this permanent challenge, at over 70 locations on all continents.

The Regional Sales Representative – Industrial QC will sell Bruker Optics benchtop instruments and software solutions (MIR, NIR, Raman) and assist in executing local demand generation activities for the western region of the United States. This sales role is part of the Industrial QC sales team and has responsibility for industrial accounts in the FAS (food analytical solutions which includes food, feed, and agricultural segments), chemical, petrochem, and polymer markets

Responsibilities

Primary Responsibilities:

• Meet or exceed assigned territory sales target by maintaining and growing sales in current accounts, and identifying/closing business in new accounts.
• Accurately forecast prospects through the sales cycle. Interpret customer needs and identify Optics solutions. Build & articulate BOPT value proposition. Understand the customer’s decision making process, and map key decision makers and buying influencers.
• Responsible for the full sales process starting with generating leads, evaluating the applications of interest for clients, evaluating the right system configurations, preparing quotations using Bruker good business practices to finalize the sale with the clients through a purchase order
• Provide demo’s during the sales process, reporting the executed feasibility studies when applicable
• Manage on-site trials when required to close sales
• Responsible for customer trainings/coordination of trainings at installation or on demand
• Coordinating shortest possible installation times after delivery together with the other parties involved (client and service team)
• NOB coordination from PO received to scheduling system installation to secure fastest revenue recognition
• Seeking new market opportunities and new applications
• Act as a subject matter expert (SME) when discussing applications at conferences or for promotional events like webinars
• Represent Bruker Optics at customer events like trade shows, exhibitions, seminars, workshops, & etc.

Secondary Responsibilities

• Maintain and enhance sales skills through technical & sales training
• Develop and maintain territory database
• Maintain and enhance technical knowledge on Optics …