Regional Marketing Manager - Video Systems

Company Description

Simply stated, at Bosch Building Technologies (Security Systems), we envision “intelligent building technologies that create a fascinating experience in public and commercial spaces”. Our mission is to create “building solutions for a better life”. Along this journey, we want our customers to perceive us as a company that offers building solutions that are anticipating and sustainable, as well as being a company that provides inspiring opportunities for its partners.

In North America, Bosch works closely with an extensive network of dealers and integrators to design dependable solutions for the market. Bosch products are designed to work together to maximize facility control, better mitigate risks and make systems easy to use and manage. The company’s broad portfolio of products and systems are used by retail stores, government agencies, hospitals, schools and universities, critical infrastructure facilities, and in many other residential, commercial and industrial environments throughout the region.

Bosch Building Technologies is headquartered in Fairport, NY.   This position is remote and must be within commutable distance to a major airport.

Job Description

The Regional Marketing Manager (MKR) is responsible for Video Analytics and a portion Video Camera portfolio within the North American (NA) marketing team. This individual will work closely with the NA sales team and global product managers to launch new cameras and video analytic solutions, develop and execute product marketing strategy, manage existing lifecycles, and provide market input for new product development, including new business models and go-to-market strategy. The MKR is expected to become an expert in their responsible markets and the portion of the portfolio they oversee to help drive and steer the NA sales team to achieve sales goals and targets.

Essential Functions:

• Become a subject matter expert for your portfolio(s) for North America. This includes competitive positioning, market trends, end-user and customer needs, and sales performance. 
• Work with the NA sales team and global product managers to develop and implement a marketing and sales strategy to gain market share.
• Serve as the primary contact point with global product managers for market intelligence, strategy, product requirements, and coordination with the North American Video Regional Sales Organization.
• Develop product launch strategies, plans, and budgets together with the NA sales team, including coordination of training, marketing material, and ramp-up plans.
• Successfully launch products into the North American market and follow up on the execution of the product launch plan with sales teams to reach sales targets.
• Support …