Regional Marketing Events Manager | Remote, USA

This position can be hired remotely within the continental U.S.

As the Regional Marketing Programs Manager, you will be the face of marketing to your region(s), devising and executing strategic marketing programs with cross-functional teams, impacting pipeline generation, and strengthening the Optiv brand. 

This role reporting to the Senior Manager, Regional Marketing Programs, will be responsible for leading the strategy and execution surrounding Optiv’s regional marketing programs, which are leveraged as a lead generation tool for Optiv sales, services, and our partner community. This highly interactive and dynamic position works closely with Optiv’s Sales Go-To-Market team, Area Vice Presidents, Regional Sales Directors, individual Account Managers, internal cross-marketing functions, and Optiv’s extensive partner community. 

Their primary objective is to move accounts through sales pipeline and accelerate the sales cycle for prospects and customers through the execution of strategic marketing programs, as well as to ensure thorough coverage and penetration of the total addressable market (TAM) leveraging various marketing distribution channels. 

How you'll make an impact

• Identify and manage all appropriate regional marketing programs in a dedicated region(s), including but not limited to, Optiv-led strategic solution-focused roadshows, account-targeted programs, regional conferences and professional associations, targeted field activities, webinars, strategic roundtables, and partner events.
• Delegate logistical responsibilities to the regional marketing coordinator, including but not limited to researching and securing venue options, setting up online registration pages, registration reporting, invitation creation, shipping materials, auditing programs in NetSuite, onsite program execution etc.
• Collaborate with Marketing Program Leadership and the Demand Generation team to align global campaigns with supporting regional activities tailorable to each sales region. 
• Responsible for developing, leading, and refining Optiv’s regional marketing strategy in assigned territories, and ensuring it aligns with overall company strategy and initiatives. 
• Partner with Sales GTM team, AVPs and Regional Sales Directors to understand their business needs and create marketing activities that align with national objectives and regional goals and priorities.
• Communicate marketing initiatives, ongoing national campaigns, and upcoming marketing programs to regional sales leadership. 
• Plan and execute strong, data-driven marketing activities and programs to drive pipeline generation and brand awareness in the region 
• Manage marketing relationship with partner community including program collaboration, determining strategic partner involvement in programs, allocation of funding, and setting program expectations. 
• Analyze investment, expected return, and overall feasibility of proposed activities, working with cross-functional marketing teams if additional resources are needed to meet program objectives.
• Evaluate feasibility of additional in-region opportunities for the …