Public Relations Specialist, Product

Summary

Yelp’s mission is to connect people with great local businesses. As a trusted source of information on local business, millions of people turn to Yelp every day to make decisions about where to spend their money—from where to eat, shop or stay, to which healthcare, home, or local service provider to use, and beyond.

Yelp is seeking a PR Specialist to help execute the company’s product communications strategy. In this role, you will support product announcements and other PR initiatives that position Yelp as a technology innovator leveraging AI to enhance the consumer experience and deliver value to businesses, as well as emphasize Yelp as the go-to resource to find and connect with service pros.

As a key member of our communications team, you will be responsible for developing and communicating compelling consumer and B2B product storylines to business and technology audiences, advertising and services verticals, and key local markets. We’re looking for an exceptional communicator with a passion for technology and supporting local businesses, who has a proven track record of crafting engaging storylines and securing impactful press coverage.

We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.

What you'll do:

• Support major product news, proactive PR campaigns, consumer and B2B product storylines, business-owner success stories, and other initiatives that highlight Yelp’s product innovation.
• Build and maintain strong relationships with technology and B2B vertical press.
• Support press inquiries and proactive comms related to Yelp’s Trust & Safety practices.
• Create press materials, including messaging, talking points, statements, pitches, press releases, and blog posts.
• Prepare spokespeople, across product, engineering and community, for press interviews and speaking engagements.
• Support thought leadership programs for key product and engineering leaders, including media opportunities, podcasts, speaking engagements, and more.
• Work with engineers to review and identify stories from technical blog posts, speaking submissions, and other materials.
• Support material development for Yelp leaders to present at sales-focused client engagement events.
• Work closely with Yelp’s marketing, product design, social media, legal, and local Community Managers in markets across the U.S.
• Support the communications team in tracking, measuring, and reporting of results.

What it takes to succeed:

• Education: Bachelor’s degree in communications, journalism, marketing, or liberal arts (preferred).
• Education: Minimum of 4+ years in public relations or media relations (either agency or in-house).
• Relationship-Driven: You’ve built strong relationships with reporters and you’re not afraid to pick up the phone to pitch and get feedback.
• Exceptional Writer: Obsessing about your writing is a point of pride, whether it’s a press release, reactive statement, messaging, pitch, or blog post.
• Adaptable, Efficient, and Skilled at Managing Priorities: You can prioritize and manage a high volume of projects and press inquiries with ease.
• Highly organized: You have a meticulous attention to detail—think "Type A" level organization.
• News-obsessed: You have a strong passion for tech news and stay ahead of trending news cycles and events.
• Proactive problem-solver: You think two steps ahead, anticipate questions and issues before they arise, and take initiative.
• Collaborative: You work effectively with remote colleagues and cross-functional teams.
• Team player: You’re willing to jump in and support projects big or small.

Other necessary requirements:

• Proficient in GDrive and related apps.
• Proficient or familiar with AI tools, like ChatGPT and Gemini, to drive efficiency in daily work.
• Familiar working with Airtable, Canva, Figma, Wrike, and Jira preferred, but not required.
• Familiarity with media monitoring services like Zignal Labs a plus.
• Interviewees will be expected to complete a writing assignment.

What you'll get:

• Effective your first day: Full medical, vision, and dental 
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
• Compensation range for this position is $68,000.00- $115,000.00 annually. You may also be offered a bonus and benefits.

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