Program Manager Email Marketing & Retention (Sun Day Red)

This Program Manager is responsible for the managing the strategy, execution and analytics of email marketing for Sun Day Red. This position will plan, create, test, segment and analyze ecommerce and brand marketing campaigns sent via email and SMS/MMS. This role collaborates closely with internal business units as well as digital marketing agencies and third party platform providers. They will also work closely with TaylorMade’s email marketing team, ensuring best practices and strategy between brands.

Essential Functions and Key Responsibilities:

• Ownership and delivery of US eCommerce email channel forecast and revenue with associated house file growth and member engagement (opens, clicks and orders)
• Strategic planning and oversight of daily management of email marketing programs including planning and creation of assets, optimization, segmentation strategy, template setup, and reporting
• Ownership of end-to-end consumer lifecycle planning. Oversee and develop various touchpoints and programs within the consumer journey including welcome, transactional, informative, win-back, cart-abandonment, etc.
• Implement advanced segmentation strategy that encompasses various customer profiles and automatically triggers based on prior purchase or engagement history (product interest, brand affinity, gender and profile).
• Works with eCommerce manager to define loyalty program benefits and strategy
• Collaborates with brand and digital marketing to ensure consistent marketing voice across channels
• Partners with merchandising to ensure campaign support for key product collections and categories
• Consolidate metrics for all email marketing tactics and provide ongoing reports to communicate performance against goals. Provide insights on performance and guidance for program optimization.
• Maintain digital marketing calendar that aligns with eCommerce, global marketing, online merchandising and key events
• Work cross-departmentally to gather assets, business requirements, development time, marketing goals and objectives, etc.
• Maintain current knowledge of best practices, strategies, legislation, and industry standards related to email and digital marketing tactics
• Track and analyze trends, competitive landscape, consumer insights and current state of the business
• Performs other responsibilities as required

Knowledge and Skills Requirements:

• Direct experience managing an enterprise email marketing program and hands-on experience in ESP administrative tools. Experience with Klaviyo strongly preferred
• Excellent English written and verbal communication skills
• Excellent listening and interpersonal skills
• Ability to communicate ideas in both technical and user-friendly language
• Must be proactive and seek out new opportunities to improve email program
• Highly self-motivated and directed, with keen attention to detail.
• Ability to prioritize and execute tasks and work independently in a dynamic and fast-paced organization
• Strong knowledge of emerging digital media trends
• Strong knowledge of various device platform operating systems
• Basic understanding of HTML
• Passion for golf and/or sport
• Apparel, footwear or golf industry experience preferred.

Education, Work Experience, and Professional Certifications:

• Bachelor’s degree in Marketing, Digital Media, Business or related field
• 5+ years of experience working with enterprise email service provider
• Project management skills and exposure to project-based work structures.
• Experience working in a team-oriented, collaborative environment.

Work Environment / Physical Requirements:

• Office environment, heavy phone and computer use
• Light physical effort equal to frequent lifting or moving of lightweight materials. 
• Regularly required to sit or stand, bend and reach.

TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $90,000 - $100,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.

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TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.