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Program Management - Sr. Manager (myFICO.com Consumer Lead Generation & Upsell)

Work from Home, United States

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

“The mission of the myFICO.com team is to empower consumers with tools and content for understanding and managing credit. myFICO.com is positioned as a differentiated, industry-leading solution. Product and program managers at myFICO support this mission and strategy by helping our team deliver the right products, features and offers for our consumer users.” – Scores Product Management, Vice President

What you'll contribute

  • Tactical management of myFICO lead generation / marketplace of offers for financial products including personal loans, credit cards, and credit builders, including strategy, tactics, offerings, etc., and achieve aggressive revenue goals.

  • Represent myFICO with affiliate networks and be the ‘face’ of the program to lenders within the marketplace.

  • Optimize upsell from the myFICO Free Plan into paid subscriptions, including strategy, tactics, and balancing against promotion of lead generation offers. Drive growth in upsell rates. Collaborate with marketing team on tactics to enhance upsell rates.

  • Monitor, analyze, and interpret product, offer, and user data to support program growth and optimization.

  • Identify opportunities for expansion of the myFICO offers program including new product categories and new partners.

  • Develop relationships with third parties and coordinate partner operations including promotions, emails, compliance, and accounting.

  • Contribute to the ongoing evolution of the myFICO team’s strategy, vision, and goals.

  • Assist with consumer and competitive research, defining product roadmaps, creating business cases, developing product requirements, and driving innovation.

  • Encourage collaborative idea generation, shared ownership, and commitment.

  • Coordinate across design, engineering, QA, and marketing to ensure effective decision-making, planning and execution.

What we're seeking

  • Bachelor’s degree or equivalent, preferably in a technical or financial field.

  • Experience in program management and/or product management, with focus on fintech products / services and online subscription businesses.

  • Successful experience managing financial product lead generation offerings and paid product upsell programs in direct-to-consumer digital offerings.

  • Experience building consumer financial product marketplaces.

  • Proven marketing experience and capability.

  • Demonstrated ability to think strategically about product and business issues while managing and implementing tactical product plans.

  • User-centric mind-set, with experience innovating to delight users.

  • Excellent technical, analytic, communication and project management skills.

  • Entrepreneurial, collaborative, team-oriented outlook.


Our Offer to You

  • An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

  • The opportunity to …

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