Product Marketing Specialist
United States
We’re Ookla, the company behind Speedtest, Downdetector, Ekahau, RootMetrics, and an ever-expanding suite of connectivity solutions. Our team is a group of people brought together through passion and inspired by possibility. We are looking for team members who enjoy solving complex problems, are motivated to challenge themselves, and are delighted with turning clever ideas into unique products.Millions of consumer-initiated tests are performed through our products and billions of data points are collected globally every day. With all this measurement comes countless ways to dissect and analyze our data, and plenty of exciting opportunities to optimize our broader strategy. When you work for us, you are using Ookla data and insights to further our mission to improve connectivity for all.We are looking for a creative, collaborative, and strategically-minded Product Marketing Specialist to join our team. This role will serve as a critical link between Product, Sales, and Marketing and help ensure that we deliver the right solution to the right audience with the right message at the right time. You might be perfect for this role if you:
- Are a go-to source for creating compelling go-to-market planning and materials
- Like crafting campaigns that make prospects and customers want to learn more about our solutions (Hubspot expertise is a plus but not essential)
- Excel at translating complex topics or data into approachable and easy-to-digest messaging
- Want to work in a tech space with Products that are designed to help improve connectivity for all
Expectations for Success
- Develop and promote product marketing resources including case studies, guides, research articles, webinars, white papers, and videos, to effectively communicate the value proposition of our products
- Plan and execute cross-channel marketing campaigns utilizing content, email, web, social media, and ads to drive brand awareness, engagement, and conversions
- Maintain and expand competitive intelligence, including monitoring the market place, creation of battle cards, and research of related verticals
- Facilitate cross-departmental trainings to ensure messaging consistency and discipline
- Foster collaboration between Product Marketing and regional technical teams and analysts to identify and distribute use cases and messaging across Ookla's global teams
- Collaborate cross-functionally with product and sales teams to assist with successful product and feature launches
- Manage social media channels, create content calendars, and monitor performance metrics to optimize results
- Provide ongoing support to keep product collateral and sales enablement resources up-to-date
- Support as necessary additional initiatives driven by the Product Marketing team
Requirements
We are looking for the right person, not the exact list of requirements. If you believe your life experience has prepared you for similar challenges, we’d like to hear from you.- 2-3+ years experience in marketing, communications, or a related field
- Excellent business writing skills with experience crafting compelling messaging for technical products
- Familiarity with product marketing principles, techniques, and best practices
- Experience managing social media content across platforms
- Experience building out product marketing campaigns
- Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Team player with strong interpersonal skills and the ability to collaborate effectively across departments
- Creative thinker with the ability to generate innovative marketing ideas and strategies
- Experience working in B2B marketing not required, but a plus
- Experience in the internet or telecommunications industry not required, but a plus
- Hubspot expertise is a bonus but not essential
- Proficiency in marketing automation tools and CRM systems not required, but a plus
- Successful completion of a background check
Benefits
We care deeply about each other and the work we do, and our perks are just one way we demonstrate this. We offer a comprehensive benefits package, including (but not limited to):- 401(k) matching
- Unlimited PTO
- Employee Stock Purchase Plan options
- Health/dental/vision insurance coverage
- Wellness benefits (Calm app, gym reimbursement, ERG groups, etc)
- Employee Assistance Programs (EAP) (mental health, financial advice, legal guidance, and more)
- Maven Fertility options
- Pregnancy support
- Pet insurance
- Enhanced parental leave
- Disability coverage
You will have the best hardware, software, and tools available for you to do your work, and we provide excellent flexibility for working remotely as time and responsibilities allow. To promote your success and growth we offer educational opportunities, and anti-racism and LGBTQIA+ resource libraries, team activities, and many more. We care deeply about each other and the work we do, and our perks are just one way we demonstrate this. Ookla has great benefits including competitive compensation and paid time off. We make sure you have the best hardware, software and tools available for you to do your work. If you’re passionate about joining the work we’re doing, we welcome your application and encourage applicants with both traditional and non-traditional experience that makes them an excellent candidate for the role. We strongly believe diversity of all kinds makes us better. We are an equal opportunity employer actively working to build an inclusive workforce at all levels of the company. [Read our latest diversity report from our parent company here.] Ookla is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other characteristic protected by law.We want to ensure candidates have everything they need throughout our application and hiring process. If you have any individual needs related to disability or accessibility, we encourage you to contact <recruiting@ookla.com> and let us know how we can best accommodate you.As required by applicable Pay Transparency laws, Ookla provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The base pay for this position ranges from $60,000 /year up to $80,000/year. Apply
Job Profile
Regions
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Disability coverage Employee Assistance Programs Employee stock purchase plan Enhanced parental leave Flexible work environment Maven Fertility options Pet Insurance Pregnancy support Team Collaboration Unlimited PTO Valued individuality Wellness benefits
Tasks- Collaborate with product and sales teams
- Develop marketing resources
- Facilitate Trainings
- Maintain competitive intelligence
- Manage social media channels
- Plan cross-channel campaigns
Campaign creation Collaboration Competitive Intelligence Content Marketing Data analysis Go Go-to-Market Planning Hubspot Product Marketing Project Management Social media management Technical Writing
Experience2-3 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9
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