Product Marketing Specialist

When it comes to making a meaningful difference in the lives of our customers and employees, USAble Life is always ready.  We are a diverse group of individuals working together to go the extra mile. Through our DEI initiatives, employees feel empowered to bring their talents and voice to our culture. 

Our passion for delivering the best products is matched only by our passion for our people. We are committed to making a meaningful difference in the lives of others which extends beyond our office walls. USAble Life has a long tradition of supporting our communities, and we’re proud of the fact that our employees share that commitment.  

We have been recognized as a “Best Places to Work” in Arkansas, Florida, and Hawaii. You’ll be rewarded with opportunities for personal and professional development and opportunities for advancement.  This, coupled with our engaging culture and a comprehensive benefits package, ensures we are committed to our employees.  

Check out how we make a meaningful difference in the lives of others! 

https://player.vimeo.com/video/518665804 

What We Offer You: 

• A culture that values employees and celebrates, empowers, and inspires a diverse workforce
• Outstanding and affordable benefits package 
• Yearly bonus potential and annual increases
• PTO provided at date of hire
• 11 paid holidays
• 401(k) with up to 6% match; fully vested from day 1
• Remote opportunities with company-provided equipment
• Team-oriented, collaborative group of peers
• Career advancement opportunities
• Tuition Reimbursement
• Employee Assistance Program
• Inclusion Council and Employee Resource Groups
• Recharge Days and Volunteer Time Off
• This is a remote position.

The base salary range for a Product Marketing Specialist is $52,000 to $83,000. Actual salaries will vary by geographic location and are based on factors such as candidate’s qualifications, experience, skills, competencies, and company tenure and equity. In addition to base compensation, this role is eligible for an annual incentive plan based on company performance and individual performance.

Product Marketing Specialist Overview

The Product Marketing Specialist supports Marketing leadership in planning, developing, and executing marketing strategies and programs across the company’s consumer and B2B segments. This role has a strong understanding of business products and develops a strong sense and understanding of customer needs.

Essential Duties:

• Build and maintain a strong understanding of the company’s products, services, and distribution channels to create marketing assets that clearly and effectively demonstrate our products’ value
• Collaborate with writers and designers on the Creative Services team to create marketing content and assets for both consumer and B2B segments
• Collect marketing requests from product and sales teams and manage traffic through the marketing workflow system, keeping a wide range of concurrent jobs moving and ensuring deadlines are met
• Ensure that new and updated assets are distributed to stakeholders and that internal and external document repositories are up to date
• Create field tools including sales presentations, playbooks, training decks, etc., to support Sales and Account Management, ensuring that messaging fits our products’ positioning, and that content and visuals are on brand
• Work with the digital team to maintain, refresh, and roll out new digital assets
• Become an expert on the USAble Life and our health plan partners’ brands and ensure consistency in voice, messaging, branding, and look-and-feel of all marketing assets
• Manage, measure, assess, and optimize the performance and effectiveness of marketing programs, content, and campaigns
• Conduct market research to understand best practices for content creation, packaging, and distribution
• Serve as proxy for the Sr. Director of Marketing in meetings with internal teams, including Product, Sales and Account Management, Operations, and Clinical/Provider Relations
• Performs other related duties and responsibilities as assigned

Required Knowledge, Skills and Abilities:

• Experience developing communication strategies across marketing media including print, digital, video, and sales-specific tools
• Strong written and verbal communication skills, with proven experience developing content of all types
• Self-starter with a bias towards action and delivering results
• Collaboration skills to successfully engage with a wide range of people and teams
• Strong organization and time management skills with the ability to manage projects and prioritize workload
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
• Comfort using marketing technology tools including marketing automation, CRM, and content management systems

Required Education and Experience:

• Bachelor’s degree in marketing or related field
• 3+ years of product marketing or brand marketing experience

Preferred Education and Experience:

• Insurance industry experience is preferred but not required
• Adobe design programs experience is a plus

Working Conditions (Physical Demands):

• Travel requirements are 10% of the time

Disclaimer:

This job description is intended to convey information essential to understanding the scope of the position and its general requirements. It is not exhaustive and may be subject to modification at any time to meet the evolving needs of the organization.

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