Product Marketing Manager, USA

Product Marketing Manager

Who We Are 

Cobalt was founded on the belief that security testing can be better. We pioneered Pentest as a Service (PtaaS) by pairing a SaaS platform with an exclusive community of highly vetted security experts to disrupt the old school way of testing. Today, over 1,300 customers—from startups to well known enterprises—use Cobalt to run application and network pentests, code reviews, risk assessments, red team exercises, IoT testing, and other cybersecurity services. With Cobalt, companies can start testing faster, produce stronger results, and integrate with the modern security and development team operations.

We’re an award-winning (and fully remote) workplace with Scandinavian roots, an American base, and a global outlook. Together, we’re committed to helping customers reduce risk quickly and innovate securely.

Description

We are seeking a Product Marketing Manager to join the Product Marketing team at Cobalt, with a focus on writing and content development. In this role, you will play a critical part in shaping and communicating the value proposition of our cybersecurity services, including pentesting and other offensive security offerings like secure code review and digital risk assessments. You will work closely with customers to develop compelling case studies and partner with the rest of the go-to-market team to drive engagement. Your responsibilities will include crafting white papers, marketing materials, and other content that clearly conveys the benefits and impact of our solutions, ensuring our messaging is both impactful and aligned with market needs.

What You'll Do

• Develop and write compelling content, including white papers, case studies, blog posts, and datasheets, to effectively communicate Cobalt's cybersecurity services.
• Collaborate with product management and technical teams to ensure content accuracy and relevance, aligning with the latest product updates and industry trends.
• Work closely with customers to identify success stories and translate their experiences into compelling narratives that resonate with our target customer profile (ICP).
• Partner with the go-to-market team to drive prospect engagement through the funnel leading to closed-won sales.
• Collaborate with sales, customer success, enablement, and marketing teams to ensure messaging is on point and well distributed across channels, including digital campaigns, webinars, and events.
• Continue the development of Cobalt’s messaging and positioning strategy, refining and optimizing based on customer feedback, sales realities, competitive intelligence, and market trends.
• Assist in developing the overall content strategy, ensuring it aligns with broader marketing …