Product Marketing Manager

About Syrup

🌍 In a world with deep supply chain disruptions, true omni-channel networks, and sustainability-minded consumers, there is a need for next-generation inventory systems.

🍯 That’s why we are building Syrup, an AI-powered predictive software platform for inventory decisions in commerce. By leveraging more data in real-time, we empower merchandising and planning teams with allocation, ordering, and inventory management recommendations.

🚀 Our mission is for commerce to no longer be a wasteful industry, as our intelligent platform empowers inventory excellence at every step in the value chain.

👔 We're VC-backed by Google's AI fund (Gradient Ventures), as well as former executives from Adidas, Zalando, ASOS, Reebok, Bonobos, Salesforce, ThredUp, and Stripe. We're working with fast-growing brands such as Faherty, Reformation, and Desigual.

About The Role

As Syrup’s product marketing lead, you’re passionate about being the internal expert on our products, market, competitors, and go-to-market strategy. You have the ability to develop deep empathy for our target personas and develop product positioning and messaging that wins their trust. You are energized by working with both product management and sales executives. You are comfortable operating at the level of strategy one day and tactical execution the next. You are highly motivated to help Syrup win by achieving our ARR growth objectives.   

You Will

• Build go-to-market strategy and plan for Syrup product lines with input from sales, marketing, and product leadership. 

• Coordinate all aspects of sales enablement including: development of pitch materials, messaging, competitive talking points, objection handling, price positioning, etc. 

• Manage the GTM side of the product release/launch process, including delivery of messaging, training, and collateral to support new releases/launches. 

• Collaborate with product management on research projects to better understand our ideal customer profile, market dynamics, and competitive positioning. 

• Provide support for field marketing efforts including evaluating tradeshows and owned event opportunities, development of content and campaigns to support field marketing strategies, development and maintenance of in-booth demos and collateral, etc.  

• Own launch-related account-based marketing activities including: developing comms and collateral, identifying target accounts and developing sales strategy for net new and cross/up-sell business.  

• Define OKRs and performance metrics for GTM activities related to product marketing 

• Participate in monthly product strategy reviews and quarterly budget reviews 

You Have

• 5+ years of B2B tech working experience in product marketing, product management, or operations

• Strategic communication skills in multiple formats: written, spoken, slides, diagrams, etc. 

• Ability to develop and deliver cohesive go-to-market strategies

• …