Product Marketing Manager

We’re looking for a dynamic, driven Product Marketing Manager to join our team and take charge of bringing our products to market. You’ll help own the strategy and execution of product positioning, messaging, and launches. Collaborating closely with product, sales, and marketing teams, you’ll ensure our offerings resonate with our target audience, differentiate us from competitors, and drive measurable business outcomes.

Key Responsibilities:

• Positioning & Messaging: Develop clear, compelling product positioning and messaging that communicates the unique value of FMX’s offerings to the public sector and drives new business.
• Product Launches: Coordinate, plan, and execute go-to-market strategies for new product launches and feature updates, ensuring alignment across teams and successful adoption.
• Sales Enablement: Create sales collateral, competitive analyses, battle cards, and training materials to empower the sales team to articulate our value proposition effectively. 
• Customer Insights: Conduct market research, customer interviews, and competitive analysis to understand buyer personas, pain points, and market trends. Communicate these findings to the product team and collaborate and innovate on new opportunities.
• Demand Generation Support: Partner with the marketing team to develop campaigns that drive awareness and adoption, leveraging your product expertise to craft messaging and content. You’ll create external and internal copy surrounding products and features, including, but not limited to, website copy, datasheets, flyers/handouts, video scripts, product notifications, and email communications to support these efforts. 
• Metrics & Reporting: Measure and analyze the effectiveness of product marketing efforts, using data to optimize strategies and demonstrate ROI.

Requirements

Preferred Experience & Qualities:

• Experience: 3–5+ years of product marketing experience, preferably in B2B SaaS or the public sector
• Market Knowledge: Familiarity with education or government, facilities management, or B2B Saas is a plus
• Storytelling Skills: Exceptional ability to translate complex product features into compelling, customer-centric messaging
• Cross-functional Collaboration: A track record of working effectively with product, sales, and marketing teams
• Analytical Mindset: Proficiency in using data to drive decision-making and demonstrate the impact of marketing initiatives
• Creativity & Initiative: A self-starter who thrives in a fast-paced, collaborative environment and enjoys thinking outside the box
• Embodiment of our Core Pillars: We value our work ethic, we are disciplined in our processes and responsibilities, we are coachable and seek out constructive criticism, we value results and are performance-driven, we treat each other and everyone we meet with respect and integrity

The hiring process for this role:

• Apply! Submit your resume and answers to the application questions below via the Workable portal.
• Phone screen with HR: A 30-minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. Also, a great time for you to ask questions about compensation, benefits, etc.
• Hiring manager conversation: A 60-minute conversation with the VP of Marketing. 
• Assessment: As part of the interview process, candidates will be asked to complete a brief product marketing assessment.
• Panel Interview: 
• A 60-minute peer interview with the Marketing team.
• A 60-minute peer interview with the Product team.

Benefits

FMX Benefits and Life at FMX:

• You’ll have the opportunity to make a significant impact: As the leader of product communications, you’ll have the opportunity to collaborate with marketing and product teams to create compelling stories for our prospective clients. This greatly affects company MQL, pipeline, and ARR goals.
• Competitive benefits: 100% company-paid health, dental and vision insurance.
• Work from home: At FMX we are remote first, but you’re welcome to use our office as you need. We have two all-company events a year to ensure that you can put a face to that name and establish high-trust relationships with your teammates and co-workers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
• Home office stipend: We’ll give you everything necessary to do your job (company sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture and accessories. You will also get $60/month toward your home internet connection.
• Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
• Enjoy flexible working hours: Have a dentist appointment at 8:30 AM? Need to tack on an extra 15 minutes at lunch to squeeze in that workout? As long as you're getting your work done then our working hours are flexible.
• You can wear jeans and tees: Feel free to keep it casual, we do.  
• You’ll enjoy a collaborative culture and a close-knit team: We're a team of hard-working, high-fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously. 

Compensation:

• The on target range for this position is expected to be $110,000.  There is also bonus potential. 
• 401(k) and medical/dental/vision insurance
  
  

Other considerations: The candidate for this position can be located anywhere in the US.

Company:

FMX is founded and headquartered in Columbus, Ohio and develops a cloud-based, software-as-a-service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest-growing companies in its space. Check us out at: https://www.gofmx.com/

Note: All other company requirements are documented in the FMX Teammate Handbook. FMX is an equal opportunity employer and a drug-free workplace.