Product Marketing Manager

***candidates in mid-west are preferred***

Who we are

Datassential is a global food and beverage intelligence platform. By embracing billions of data points and AI, we offer a suite of innovative solutions that empower over 90% of the largest global brands in the food & beverage ecosystem to more effectively develop, market, and sell their products.

Datassential, headquartered in Chicago, USA, has gained momentum in global markets through its acquisition of CHD Expert (HQ: France) in 2022. Datassential recently received investment from New Mountain Capital and Endicott Capital, two top tier private equity firms. This significant milestone in our company’s journey enables us to accelerate our product roadmap and enhance our R&D efforts to deliver even more value-added features and solutions for our clients. 

Our global, remote-first team celebrates diverse backgrounds and new perspectives while cultivating expertise in all things food and beverage. Food brings people together, and there's room for everyone at Datassential's table.

What you will do

• Develop and execute go-to-market strategies for new products and feature enhancements, ensuring alignment with company goals.
• Create compelling product positioning, messaging, and value propositions that resonate with target customer segments, including foodservice operators, retailers, and manufacturers.
• Partner with the product team to deeply understand product roadmaps, translating features into customer benefits that drive adoption and retention.
• Collaborate with sales and customer experience teams to develop sales enablement materials, including presentations, case studies, battle cards, and demo scripts.
• Conduct market research and competitive analysis to stay informed on industry trends and competitor positioning.
• Work closely with the content marketing and demand generation teammates to drive integrated campaigns that promote our products and increase brand visibility.
• Serve as a subject matter expert for Datassential’s products, providing training and support to internal teams as needed.
• Develop thought leadership content that highlights Datassential’s market position and expertise.
• Track the voice of the customer (VOC) through feedback loops and surveys, and report and merchandise key insights internally to guide product development and externally to demonstrate customer-centric innovation.

Why you should join us

If you love building go-to-market strategies from the ground up, have fresh ideas for shaping a results-driven product marketing strategy, and want to be part of a high-growth, high-performing company in the food and beverage industry, this role is perfect for you. You'll join a dynamic, collaborative, and creative marketing team that’s on the rise. Plus, this is a high-visibility role where you’ll work directly with the head of marketing and partner closely with sales and client services to make a real impact.

Who You Are

• You approach challenges with a positive attitude, think creatively, and aren't afraid to push boundaries to find new solutions. Plus, you're all about delivering results that make a real impact!
• You're an exceptional communicator, both in writing and speaking, able to simplify complex data and craft compelling, impactful messages.
• You possess strong analytical skills, using data to guide your decisions and ensuring every choice is backed by solid insights.
• You are naturally curious about new technology and pick up new skills quickly
• You are a highly collaborative team player

Requirements

What you bring

• Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.
• 5+ years of experience in B2B product marketing, preferably within the food and beverage, SaaS, or data/analytics industries.
• Experience with market research and competitive analysis.
• Ability to manage multiple projects simultaneously and work cross-functionally in a fast-paced environment.
• Proficiency in Microsoft PowerPoint

Nice to have

• Proficiency in marketing automation tools (ex. Hubspot), CRM systems (ex. Wordpress), and project management tools are a plus.

Benefits

• Competitive salary and annual bonus eligibility

• Affordable Medical, Dental, and Vision Insurance, including a no cost employee-only plan
• 401K with dollar-for-dollar company match up to 5%
• Unlimited PTO, recharge days, and Christmas through New Year break
• Remote Stipend (non-Chicago residents)
• Wellness Reimbursement or HQ Gym access

Our Table Welcomes All. We embrace diversity of both background and thought and foster an inclusive environment that extends an open landscape of opportunities to everyone. We invite each of us to simply be ourselves. We operate with respect and without judgment, celebrating both the power of the individual as well as our shared humanity.

The pay range for this role is $90,000-110,000/ year. Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location.

Datassential is an E-Verify employer.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact anjali.ambat@datassential.com