Product Marketing Manager

Blockovate is a new and ambitious marketing agency on a mission to help innovative blockchain based solutions reach their target audience.

We work with new blockchain projects and help transform their marketing efforts, ensuring their project reaches the right audience, and achieves its necessary goals.

Role

We’re looking for an experienced Product Marketing Manager to join our growing Product Marketing team, with experience working with blockchain projects and demonstrable evidence of driving new marketing initiatives and product launches.

You will be working with our clients to translate product features into clear USPs that will be cascaded out to our marketing teams, and ensuring product messaging is clear and well communicated over a range of different channels.

As Product Marketing Manager, you will be involved in everything from the details of product conception and development to launching new products and making long term plans to accompany new development projects from MVP to mature products.

The ideal candidate will have a deep understanding of blockchain technology, cryptocurrency markets, and digital asset management. They will be responsible for developing and executing marketing strategies to effectively communicate the value proposition of our products to our target audience.

Key Accountabilities

• Develop marketing strategies and an execution roadmap to drive product investment and eventual adoption in conjunction with the marketing units
• Collaborate with Product to develop USPs and build strong product messaging & communications to ensure brand consistency across marketing output.
• Create high converting websites that properly reflect the product offering, supported by robust whitepapers.
• Present information about new products to the wider team, taking complex concepts and breaking them down into understandable insights
• Research the Total Addressable Market, providing forecasts for potential growth and showcasing the different ICPs within the buying journey.
• Monitor the competitive landscape to ensure Blockovate’s clients are being positioned in the relevant areas to drive growth
• Work with the designers to create unique branding
• Report on the success of the marketing campaigns for your respective products.

Requirements

Essential:

1. Experience working in a blockchain/crypto environment
2. Demonstrable experience of working with product teams
3. Experience working in collaboration with developers
4. Understanding of core marketing channels especially content, social and performance
5. Strong analytical skills

Desirable:

1. Data savvy - can set up data tracking and reports
2. Experience with cryptocurrency ICOs
3. Website management
4. Process orientated
5. Project management experience

Personal

• High levels of energy and enthusiasm
• Hard working and proactive 
• Thrives in a challenging and fast-paced environment
• Resilient and maintains a positive attitude at all times

Benefits

• £55,000 - £75,000 per annum DOE

• Remote working policy - work in the office, at home, or a mix of both 
• 33 days holiday (inclusive of bank & public holidays) plus an additional day for every year worked
• Company pension scheme

Perks of working with us

• You’ll have the opportunity to work with a talented and friendly group of people who are driven to be the best at what they do 
• We offer a place for you to take ownership of your work and grow within the business
• Everyone is valued, listened to and recognised as contributing in their own way to the company's success 
• We have a great work-hard play-hard culture, so expect lots of team socials!