Product Marketing Manager - Retail Insurance Industry

Are you an established marketing professional who understands the features and benefits of insurance products, identifies target markets and designs communication strategies to reach those markets? 

ReSource pro is seeking a Product Marketing Manager to join our high performing team as an Industry Marketing Subject Matter Expert focusing in on the Retail market. 

This role will...
The Industry Marketing Expert will lead, oversee and support the implementation of the strategic go-to market strategy for the retail market. The Retail Expert role will partner with the Industry Director, Marketing and Sales teams, and is responsible for understanding the customer, market, and revenue goal, then developing, driving, and ensuring the smooth execution of market strategy and content to support those goals.

In 6 months you will...

• Develop and implement comprehensive in-person and digital marketing strategies to achieve business goals and objectives.
• Write and guide creatives to finesse any assets developed and create meaningful campaigns each quarter, to achieve quarterly goals.
• Collaborate across the marketing team to create and implement marketing campaigns.
• Conceptualize and orchestrate writing with support from the corporate and design team.
• Create engaging content both written and design, for digital channels- website, blog posts, social media, and email campaigns.
• This role sits at the intersection of marketing and the GM, Sales and technology leaders responsible for the Carrier market strategy – collaborating across the entire Demand Generation & Corporate teams.
• Demonstrate a high-level understanding and ability to work through the complexity of problem solving or projects, and then present it to audiences at every level

What you need to be successful...

• Bachelor's degree Marketing, Communication, or related degree
• 3-5 years B2B marketing experience in the US insurance industry, working within the Retail vertical
•  3+ years’ experience writing preferred
• Prior campaign execution - B2B focus
• Passion or curiosity for how to communicate and market in a digital first environment.
• Strong analytical skills with the ability to interpret data, generate insight, and make data-driven decisions to create more effective marketing strategies.
• Project management skills with the ability to be detailed oriented, able to prioritize and meet deadlines in a fast-paced environment.

Your Compensation... 

Our salary ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes annual bonus eligibility, benefits, and other opportunities at ReSource Pro. Individual pay decisions are based on a number of factors, including qualifications for the …