Product Marketing Manager

About Life360

Life360’s mission is to keep people close to the ones they love. We help families protect the people, pets, and things they care about with our industry-leading mobile app and category-defining Tile tracking devices. Life360 has more than 61+ million monthly active users (MAU) in more than 150 countries. 

Bringing together our highly successful mobile app with innovative devices, we have the opportunity to do unprecedented good for families across free and paid plans. Key features include location sharing, lost item reimbursement, driver monitoring, 24/7 roadside assistance, and crash detection with emergency response. By continuing to innovate and deliver for our customers, we aim to become a household name and establish ourselves as the must-have mobile-based membership for families of all stages. 

Life360 has more than 500 (and growing!) remote-first employees.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About the Job

As a Product Marketing Manager, you will ensure the “voice of customer” permeates our product roadmap and outbound marketing. Responsible for both inbound and outbound activities, you will closely partner with product managers to support the product roadmap, lead GTM plans for key features and ensure the adoption of our current offerings. You will craft compelling positioning and messaging, identify key audience segments, and lead customer research to understand their needs deeply.

The US-based salary range for this position is $100,000 to $130,000. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Strategic Launch Planning: Lead the strategic planning for new feature launches including briefing of go-to-market strategies, ensuring alignment with Life360's mission, member needs and marketing priorities.
• Feature Adoption: Drive feature adoption among our customers by leading the development and execution of insight-driven marketing campaigns, collaborating closely with cross-functional teams to ensure cohesive and effective engagement strategies.
• Positioning & Messaging: Craft compelling positioning and messaging that highlights the unique value of our features. Ensure messaging resonates with our core audience segments and aligns with Life360's brand voice.
• Customer Research: Become an expert …