Product Marketing Manager

Aptos is a people-first blockchain on a mission to help billions of people achieve universal and fair access to decentralized assets in a safe and scalable way.

Founded by some of the original creators and maintainers that researched, designed, and built the Diem blockchain to serve this purpose, we have dedicated several years toward this mission. We believe the open-source Diem technology we have developed is an important foundation of a safe and scalable web3 world where everyone has more equitable opportunities to grow and access financial assets with lower fees and fewer intermediaries.  

Aptos (Ohlone for "The People") encompasses our mission and ethos for why we build.

About the Role

We are looking for a strategic and execution-focused Product Marketing Manager (PMM) to drive go-to-market (GTM) strategies and marketing execution across our suite of web3 products. In this role, you will develop and execute marketing strategies that drive adoption, engagement, and awareness for Aptos products.

As a generalist PMM, you will work across multiple product lines, collaborating closely with product, marketing, and ecosystem teams. While this role is broad in scope, experience in payments and web3 is highly preferred.

What You’ll Be Doing:

• Develop & Execute GTM Strategies – Define marketing strategies for new and existing products, ensuring alignment with business goals and customer needs
• Positioning & Messaging – Craft compelling positioning, messaging, and value propositions that resonate with developers, businesses, and end users
• Content & Storytelling – Develop high-quality content (blogs, social media, video scripts, product pages, case studies) to drive product awareness and adoption
• Cross-functional Collaboration – Work closely with Product, Growth, Community, and Ecosystem teams to ensure a seamless and consistent product marketing approach.
• Campaign & Launch Execution – Lead end-to-end marketing campaigns, including content creation, distribution strategy, and performance measurement
• Market Research & Competitive Insights – Conduct research to understand user needs, market trends, and the competitive landscape to inform marketing strategy
• Success Measurement & Optimization – Define KPIs, track marketing performance, and iterate on strategies based on data-driven insights

What We’re Looking For:

• 5-8 years of experience in product marketing, growth marketing, or related fields
• Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing
• Exceptional project management skills with the ability to execute complex initiatives across multiple teams
• Ability to translate technical concepts into clear, compelling narratives
• Experience managing content calendars, marketing campaigns, and cross-functional initiatives
• Strong organizational and communication skills; ability to manage multiple projects simultaneously
• Previous experience in web3 and payments or fintech required

 

The base salary range for this full-time position is $125k - $176k. The range displayed on each job posting reflects the minimum and typical maximum target for new hire salaries for the position of a candidate based in the Bay Area at any level. We do hire exceptionally talented professionals with decades of experience in their field. As such, our range may be higher than what is displayed. Our base salary ranges are determined by experience and location, and we hire at all levels for multiple roles. Within the range, individual pay is determined by work location, job-related skills demonstrated during the interviews, working experience, and relevant education or training. Please note that the compensation details listed in role postings reflect the base salary only and do not include equity, tokens, or benefits.

Our Benefits

• 100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
• Equipment of your choice
• Flexible vacation time, 11 holidays, and floating company days off 
• Competitive Salary
• Equity (RSUs) (US employees)
• Protocol Token Grants
• 401k matching (US Employees)
• Fun and inclusive in-person and digital events

Aptos is committed to diversity in the workplace, and we’re proud to be an Equal Opportunity Employer. We do not hire on the basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided based on qualifications, merit, and business need.

We are committed to providing a safe and secure hiring process for all applicants. Unfortunately, there are individuals who may attempt to impersonate Aptos or our employees for fraudulent purposes.
To protect yourself, please be aware of the following:

• We will never ask you for payment of any kind during the application or onboarding process, including fees for background checks, training, or equipment.
• We will always communicate with you using our official company email domain.
• We will never request your personal financial information, such as your social security number or bank account details, during the initial application stages or via email or a video/voice call when onboarding.

If you encounter any suspicious activity or requests that seem out of the ordinary, please do not hesitate to report it to us at security@aptoslabs.com. Apply