Product Marketing Manager (Remote)

Company Description

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, achieve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enables better execution with agility, precision and scale. That’s why nearly 6,000 FI's look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

Job Description

At Vericast, Product Marketing Manager's craft inspirational stories and deliver groundbreaking product demos to buyers in the banking industry. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates sales pipeline, and ultimately, new customers.

We are looking for a self-starting, team-orientated, and passionate product marketer to lead Go-To-Market (GTM) strategy and execution. You will closely collaborate with the Product Manager and other Subject Matter Expert's (SME’s) for the supported solution set to ensure that sellers have effective materials and thought leadership content to perform their roles. You will be the voice of sales and translate the needs of these businesses across marketing, sales enablement, product, and field teams. You will own a wide variety of initiatives that support pipe generation and help drive deals to close. The ideal candidate will have a passion for navigating ambiguity, driving clarity, influencing strategy, and potentially managing a team.

KEY DUTIES/RESPONSIBILITIES

• Be the Go-To-Market expert for stakeholders across product, marketing, and distribution for the specific products that you represent 20%
• Develop, package, and deliver relevant marketing content and sales training material, making it easy for sales to understand our product offerings 20%
• Define and build repeatable Sales Plays and high-quality content, while aligning to supporting marketing campaigns 20%
• Own key sales communications and updates 20%
• Create, recruit, and produce content for Vericast and industry events 20%

Qualifications

EDUCATION

• Bachelor's Degree in Marketing, Business Management or related fields (Required)

EXPERIENCE

• 5+ years of Product Marketing, Sales, or Go-To-Market background

KNOWLEDGE/SKILLS/ABILITIES

• Ability to inspire optimism, fun, and the desire to always be learning! Ability to confidently pick up and lead new projects even in the face of ambiguity 
• Collaborate with a willingness to drive hands-on tactical execution 
• Develop compelling customer-facing presentations and demonstrations  
• Establish good working relationships with cross-functional teams and align with …