Product Marketing Manager

Onebrief is building the future of military decisions. Our product is built for operational planning across the US and our allies and is currently in broad use at 8 of the largest military headquarters in the world. 3 of the 4 biggest operational plans in the US are currently built with Onebrief.

We’ve raised $53M in Venture Capital from top tier venture investors, including Human Capital, Caffeinated Capital, and Y Combinator. We are currently a Series B company and aspire to IPO in a few years.

We’re a rapidly growing team of 100. We’re spread worldwide, across Hawaii, the continental US, the UK, Germany, and Italy. This year, we plan to build a presence in Australia, Japan, and the Middle East.

Users love our product. They make statements like, “I will never plan again without Onebrief.” We grew usage 4x in 3 months. Last year, we achieved 100% gross retention and 158% net retention. Last year, our revenue grew 4x and reached double-digit millions. We anticipate similarly rapid growth this year.

Onebrief will become the single collaborative planning solution – from the Battalion level up to the Joint Staff, for the US and our allies around the world.

We are looking for a highly motivated Product Marketing Manager to join our growing team in the defense technology industry. This role will be responsible for defining and executing go-to-market strategies, positioning, and messaging for our products, ensuring alignment with market needs and company objectives. The ideal candidate has 5-7 years of experience in product marketing or a related field, with a proven track record in crafting compelling product narratives and supporting sales enablement. While experience in the defense tech industry is a plus, it is not a requirement. This role requires strong analytical abilities, excellent communication skills, and a passion for technology and innovation.

• Requirements:

  • Experience: 5-7 years of experience in product marketing, with a focus on B2B technology or a related field. Experience in defense tech, aerospace, cybersecurity, or a government-oriented market is preferred but not required.

  • Skills: Strong understanding of product marketing principles, with experience in positioning, messaging, and go-to-market strategies.

  • Analytical Ability: Ability to gather and interpret market data, transforming insights into actionable strategies.

  • Collaboration: Proven ability to work cross-functionally with product, sales, and marketing teams, with strong interpersonal and communication skills.

  • Technical Understanding: Ability to grasp complex technologies and translate them into compelling marketing narratives.

  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

  Preferred Qualifications:

  • Experience in a technical or government-related industry is a plus.

  • Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) and analytics tools.

  • Experience with account-based marketing (ABM) and demand generation.

  • Experience with content creation platforms

  • Experience embedded with Product teams

• You’re well-connected in the creative community. You have a deep bench of creative contacts from agencies, vendors & freelancers, who could help you prepare a campaign in many kinds of media — LinkedIn, industry publications, video, events, billboards, etc

• You’re intense about our mission. It’s a core part of who you are

• You’re ambitious. We’re getting bigger. You should too

• Market Research and Analysis:

  • Conduct ongoing market research and competitive analysis to understand industry trends, customer needs, and market gaps.

  • Leverage insights to inform product positioning, messaging, and go-to-market strategies.

  • Act as the voice of the customer, championing their needs within product development and marketing teams.

• Product Positioning and Messaging:

  • Develop clear, compelling positioning and messaging for our product suite, tailored to target personas and segments within the defense tech market.

  • Collaborate with product management and sales to define product value propositions and differentiation points.

  • Ensure consistency and alignment in product messaging across all marketing channels.

• Go-to-Market Strategy and Launch Management:

  • Define and execute go-to-market (GTM) strategies for new product launches and feature updates, ensuring timely and successful launches.

  • Partner with cross-functional teams, including product management, engineering, sales, and customer success, to drive successful product launches and campaigns.

  • Develop and manage launch plans, tracking and reporting on key milestones and outcomes.

• Sales Enablement:

  • Create and maintain sales enablement materials, including product decks, battle cards, customer case studies, and FAQs, to support the sales team in driving revenue.

  • Train the sales team on product positioning, value propositions, and messaging, ensuring they can effectively communicate product benefits to prospects and customers.

  • Serve as a key liaison between marketing and sales, addressing feedback and refining materials as needed.

• Content and Campaign Development:

  • Collaborate with content, digital, and demand generation teams to create marketing collateral, including whitepapers, webinars, blog posts, and other materials that drive product awareness and engagement.

  • Support demand generation and ABM initiatives by providing product-focused insights and content, helping to tailor campaigns to specific audiences.

  • Identify and develop content that speaks to different stages of the customer journey, supporting lead nurturing and customer retention efforts.

• Performance Analysis and Reporting:

  • Track and measure the effectiveness of product marketing initiatives, providing insights and recommendations for optimization.

  • Monitor key performance indicators (KPIs) related to product adoption, customer engagement, and sales impact.