Product Marketing Manager Payment Accuracy - Remote, United States

Overview

Reporting to the VP of Product Marketing, Payment Accuracy, the Product Marketing Manager, Payment Accuracy will primarily utilize their experience to support and develop key areas of the operational and strategic product marketing objectives for the Payment Accuracy Portfolio. This includes opportunities to build awareness for solutions in the market, strategic marketing planning, product launches, lead generation and acceleration of the sales process, develop portfolio of sales enablement tools, product differentiators, understanding of the market landscape, competitive offerings, and the customer buying journey. This position will collaborate across the organization (GTM, Marketing, Product, Business Operations, etc.) to deliver targeted and effective marketing programs aligned with the strategic priorities for Cotiviti to drive opportunities and help to support the revenue goals for the solution area.

Responsibilities

• Support go-to-market plans for Payment Accuracy portfolio solutions, including positioning, messaging, value proposition, differentiation, and target segments.
• Create and deliver compelling sales enablement tools, such as presentations, datasheets, case studies, white papers, webinars, demos, and videos.
• With input from collaborative partners, plan and execute integrated marketing campaigns across multiple channels, such as email, web, social media, events, and webinars, to generate leads and accelerate the sales cycle.
• Partner with the Product Management, Strategy, and Business Operations teams to effectively launch new products in accordance with our ready-to-market and ready-to-sell processes.
• Plan, lead and co-present in product training sessions to sales and client engagement team members.
• Collect, analyze, and distribute market competitive research needed to inform strategic marketing initiatives and competitive positioning as well as product development efforts.
• Provide needed support for RFPs, proactive proposals, and additional programs needed to support sales initiatives.
• Contribute to the annual Marketing plan and targets around core solutions.

Qualifications …