Product Marketing Manager, Patients
Remote
Headwayâs mission is a big one - to build a new mental health care system everyone can access. Weâve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.Â
1 in 4 people in the US have a treatable mental health condition, but the majority of providers donât accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to take insurance and scale their practice.Â
Headway was founded in 2019 â since then, weâve grown into a diverse, national network of over 25,000 mental healthcare providers across all 50 states who run their practice on our software. Weâre a Series C company with over $225m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, and Health Care Service Corporation.
We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.
As Headwayâs Product Marketing Manager, Patients, youâll play an integral role in scaling Headwayâs product marketing function. Reporting directly into Headwayâs Senior Manager, Marketing (Product Marketing & Planning), youâll be our first product marketer responsible for our patient product â including product messaging & positioning, product launches, and cross-functional go-to-market execution. You will be a key voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable growth teams to effectively attract, convert, and retain our patients.
You Will:
- Become an expert on our patient product â develop a deep understanding of the market, our competitive landscape, and our customers
- Own patient positioning and messaging (including personas) to elevate the quality of our growth motions
- Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, CX, ops)Â
- Partner with our content and growth marketing teams to create content â landing pages, emails â that improve our top of funnel metrics
You'd be a great fit if:
- You have 5-7+ years of product marketing experience, preferably in health tech
- Youâve worked in product marketing supporting the demand-side of a marketplace or on B2C products
- Youâre empathetic and relationship-obsessed â both with internal collaborators and customersÂ
- You have strong track record âŚ
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Fully remote
Benefits/Perks13 paid holidays 16-week parental leave 401(k) Carrot Fertility annual reimbursement and membership Employee Assistance Program Equity Compensation Fully remote HSA/FSA Medical, Dental & Vision coverage Therapy Reimbursement Training and professional development Work from home stipend
Tasks- Lead product launches
Content Creation Management Market Research Product Marketing
Experience5-7 years
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9